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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

Overview

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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Learn from top reviewers

Easy to use platform

Rating: 10 out of 10
May 1, 2025
IncentivizedVetted ReviewVerified User
We use Emplifi Social Marketing Cloud for scheduling social media posts on behalf of clients, and we use the community management tool to reply to customer service-related que...
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Nelli Tokleh
Strategist - Social Media
Sr. Social Media Strategist
9 rooftops Marketing
Emplifi Social Marketing Cloud4 years of experience

Emplifi has been with us the whole way

Rating: 10 out of 10
April 29, 2025
IncentivizedVetted ReviewVerified User
Emplifi Social Marketing Cloud helps us to track the daily conversations generated by our content for the hole brands ecosystem in the agency. This helps us to understand the ...
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Jaime Castruita
Director - Social Media
Social Media Director
Agencia Montalvo
Emplifi Social Marketing Cloud6 years of experience

Emplifi experience quite good

Rating: 9 out of 10
April 18, 2025
Vetted ReviewVerified User
we've use Emplifi Social Marketing Cloud for about 18 months and have renewed the contract. we mainly manage the workflow between agencies, freelancers and different content s...
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Matthias Gustke
Manager - Marketing
creative marketing manager
Nissin
Emplifi Social Marketing Cloud5 years of experience

Totally recommend

Rating: 10 out of 10
April 17, 2025
IncentivizedVetted ReviewVerified User
We use Emplifi Social Marketing Cloud to improve our work with social media content and analysis. The platform help us to improve our planning and executation with social medi...
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Carla Oliveira
Employee - Marketing
Digital mobilisation coordinator
World Animal Protection
Emplifi Social Marketing Cloud5 years of experience
Verified on LinkedIn

Emplifi delivers insights

Rating: 9 out of 10
March 12, 2025
IncentivizedVetted ReviewVerified User
We have a global organization with many users and different accounts to manage. The flexibility and control that Emplifi Social Marketing Cloud allows me as the admin has made...
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Jace Helean
Manager - Marketing
MarTech Manager
Nu Skin
Emplifi Social Marketing Cloud3 years of experience
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Pricing

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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud

N/A
Unavailable

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Integrations

Emplifi Social Marketing Cloud Competitors

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Emplifi Social Marketing Cloud Downloadables

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-4 of 4)

I will never change

Rating: 9 out of 10
Incentivized
October 24, 2023
ad
anna di stefano
Senior Social Media Manager
IAKI (Accounting, 11-50 employees)
Vetted Review
Verified User
Emplifi Social Marketing Cloud
5 years of experience
Use Cases and Deployment Scope
USE: planning editorial plan, share ed. plan with client and manage rework, data analysis and community management
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.
Pros
  • planning contents
  • organic data analysis
Cons
  • It will be better to manage a single ticket always with the same person
  • Missing functionality: paid media data
Likelihood to Recommend
USE: for agencies that need to manage many clients; for clients that have a large number of comments/DMs (e.g., ecommerce, food products...) because it allows you to track client conversations, assign sentiment, and check the status of conversations (done, in progress...).
Most Important Features
  • community management
  • calendar
  • dashboard
  • analytics
Return on Investment
  • I don't have numbers, but Emplifi certainly saves us time in community management, data processing and content scheduling.
Support Rating
5
Alternatives Considered
Emplifi is better than Hootsuite and Falcon.io in community management, report and calendar
Sprinklr is the best one but it's more expensive
We use Brandwatch only for web listening
Other Software Used
Users and Roles
17
all of us work in Social Media Team
Support Headcount Required
don't understand the questions =(
Business Processes Supported
  • Community Management
  • Calendar
Innovative Uses
  • Sharing data directly with the client
  • Manage community in tandem with client
Future Planned Uses
  • paid media mangement
Likelihood to Renew
10
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Products Replaced
Yes
falcon.io
Key Differentiators
  • Ease of Use
  • Other
easier in social media planning: it's possible to share the ediatorial plan with clients and manage their feedbacks
price-quality balance
Evaluation Lessons Learned
absolutely not

EASY TO USE!

Rating: 8 out of 10
Incentivized
October 30, 2023
Verified User
Supervisor in Marketing
Sports Company, 1001-5000 employees
Vetted Review
Verified User
Emplifi Social Marketing Cloud
4 years of experience
Use Cases and Deployment Scope
Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one of the best solutions I've ever used: easy to use, fancy dashboards, and reactive support when you have any problems! Hope they will continue to improve the tool and provide us with the best social media analytic tool!
Pros
  • Fancy dashboard.
  • Easy publishing.
Cons
  • Clarify all widgets ( what mean the data and where the data is collect).
  • Provide more widgets.
Likelihood to Recommend
Emplifi is a super easy tool to create a fancy dashboard. I can easily find the data I need for Instagram or Facebook, and I'm able to compare results to other countries! It's also a nice tool to publish and program social posts for the week! We can save a lot of time with it!
Most Important Features
  • REPORTING
Return on Investment
  • Easy to identify the best influencer.
  • Save time to answer to all DMs.
Support Rating
7
Most of the time, the support can help us in the next 10 minutes, and they are also able to create dashboards for you! That's super efficient, and it saves time for us.
Alternatives Considered
The reporting part is much more fancy and easy to use than Brandwatch! However, I use more the ENGAGE and PUBLISH functions of Brandwatch because I'm more efficient with it.
Other Software Used
Products Replaced
No
Key Differentiators
  • Integration with Other Systems
  • Ease of Use
Emplifi allows us to integrate with other systems in quite an easy way! Also, it's important to have an easy-to-use tool.
Evaluation Lessons Learned
I'm not the only one to decide.

Check Out Who Else is in Your Social Media Kitchen Before Using Socialbakers

Rating: 8 out of 10
Incentivized
March 16, 2016
BN
Bryan Nye
Social Media Analyst
Henry Schein (Medical Devices, 10,001+ employees)
Vetted Review
Verified User
Emplifi Social Marketing Cloud
1 year of experience
View profile
Use Cases and Deployment Scope
Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.
Pros
  • Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
  • Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
  • Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.
Cons
  • Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
  • Socialbakers could offer some additional features that set them apart from their competitors.
  • Socialbakers could be in better contact with their customers from a sales manager and an account manager position.
Return on Investment
  • Socialbakers showed us ways that we could improve on how often we post on social media channels compared to our competitors.
  • Socialbakers showed us ways that we could advertise on Facebook more efficiently.
Likelihood to Recommend
Socialbakers Analytics is well suited to compare your business' social media channels to the channels of your competitors.
Alternatives Considered
We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis.
Other Software Used
Products Replaced
Yes
We were previously using Meltwater Buzz for our competitor comparisons but Social Bakers had more metrics available to us.
Key Differentiators
  • Price
  • Product Features
  • Vendor Reputation
We liked the Socialbakers was a partner with Facebook and the metrics that it could offer us about our competitors on Social Media that other platforms could not.
Evaluation Lessons Learned
I might look for a platform that offers social media competitive comparison as well as social media listening and scheduling all in one tool. This way we would have one login for all of our social media needs within one tool.
Support Rating
7
Support is not based in the United States.
Bug Resolution
No

Social analytics from a reliable source

Rating: 9 out of 10
Incentivized
December 05, 2017
Verified User
Strategist in Marketing
Retail Company, 1001-5000 employees
Vetted Review
Verified User
Emplifi Social Marketing Cloud
2 years of experience
Use Cases and Deployment Scope
We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.

Pros
  • Data exports to Excel and the API.
  • Online user interface.
  • Predictive analytics for FB and IG posts.
Cons
  • Not easy to synch post tagging from CMS.
  • Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
  • Benchmarks feature is a bit weak.
Return on Investment
  • Adding more rigorous measurement to Social Media.
  • Allows us to track content strands longitudinally more easily.
  • Reduced amount of time required to pull metrics for analysis significantly.
Likelihood to Recommend
It delivers what it promises - to deliver consistently and regularly. The entire platform is quite easy to use and they are improving it all of the time.
Alternatives Considered
I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.

One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
Other Software Used
Products Replaced
Yes
I inherited a Simply Measured account when I joined and found the entire workflow associated with it to be extremely wasteful in terms of time and resources. I also found that the metrics it displayed to be shallow and not insightful.
Key Differentiators
  • Product Features
  • Product Usability
  • Prior Experience with the Product
I wanted something that I could use easily and quickly.
Evaluation Lessons Learned
The landscape has changed quit a bit and I would look for a vendor that has implemented features to measure new social channels more rapidly.
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