Emplifi Social Marketing Cloud vs. Meta Business Manager

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

This works great if you want to advertise on Facebook or Instagram. It would not work for other platforms. The targeting options on Meta are the best I've seen. There are many different targeting interests, and you can really trust the data that Meta has. Scaling one creative to many different placements is also really helpful.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Stats and insights, to have data to back up assumptions and actions.
• Scheduling posts, which is helpful when you can't always post in real time.
• Messenger, which allows me to interact directly with potential customers.
• Roles, which allows me to assign an intern to help manage the profile.
• Ads, which allows me to target and advertise to potential customers.
• Pixel, which connects my Facebook data with my website.

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

I give it this rating because the interface is easy to use and very convenient. I'm glad they allow for data exports and a way to track/log all interactions for analytics. However, could give more access to things like TikTok DMS/mentions.

Incentivized

I would prefer the FBM to have a complete overhaul and look at it from the user's perspective of managing multiple pages for multiple clients. As it stands, the only functionality that really helps us is from a desktop perspective, not a smartphone, and with our team being mobile, this is a big issue. FBM has made it harder for us in many cases to perform routine social tasks, although I do like the integration feature for other social apps.

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

It is very difficult to get a helpful response from their customer support team. It's already difficult to get in touch with them through email, so not getting a response can be frustrating. I understand that they receive a high volume of requests and questions, but I feel like they should be filtered and responded to.

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app (I use iOS) is connected with your personal Facebook account and works alongside it to help you succeed.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• Most of our leads come from Facebook paid marketing.
• Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
• Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.

Incentivized