How ONTRAPORT moved us from a manual business model to automation!
Updated April 27, 2016

How ONTRAPORT moved us from a manual business model to automation!

Chris Castillo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

ONTRAPORT

Modules Used

  • All

Overall Satisfaction with ONTRAPORT

It is an excellent product and easy to use once you understand the concept and process flow. To be successful and use ONTRAPORT to it's fullest, make sure to use their robust support system and very cool technical videos. Mastering the nine moves is the first step.

Pros

  • Excellent CRM for small to medium businesses.
  • Email tracking (date/time sent, received, opened, links clicked, etc).
  • Automation of repetitive processes.
  • Stats on emails, sequences, etc.

Cons

  • Managing inventory.
  • Shipping label integration with USPS/UPS/FedEx.
  • More complete email delivery tracking. Some group messages not always received by everyone available in the group. Sent, Delivered but not read. Customer says they never got it.
  • Faster product creation, sales and conversion.
  • Easier to create and manage multiple sales funnels.
  • Easier to manage customer communication and follow-up.
  • 1ShoppingCart,AWeber
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
ONTRAPORT is well suited to small to medium businesses that use multiple programs (Outlook/Aweber/ShoppingCart/Amazon, etc.) to sell/fulfill products and services, sales and marketing effectiveness.

Would automation make your job easier? How do you track customer behavior before, during and after the sale? How do you follow-up with a customer who buys or doesn't buy your product?

Ontraport Feature Ratings

9.3
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.0
Calendaring
7
Event/webinar marketing
9
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
8
Standard reports
9
Custom reports
9
8.7
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ONTRAPORT

We are fully vested in ONTRAPORT and continue to realize how it can help us with tasks, affiliates/partners, tracking, WordPress integration and upsells.

ONTRAPORT Reliability

Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.

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