What is Brand Intelligence Software? Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities. Brand Intelligence platforms that gather brand responses across multiple digital channels are ...
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Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities.
Brand Intelligence platforms that gather brand responses across multiple digital channels are referred to as UBI (Unified Brand Intelligence) platforms. They capture information across various channels including social media, advertising, the web, and online customer reviews.
The software is used by analysts in the marketing, advertising, social media, public relations, and communications fields. Businesses use Brand Intelligence analytics to evaluate and compare competitor brands with their own brand to determine the success of their branding initiatives and how well customers are responding to their efforts. The analytics offer recommendations on how to improve branding performance. The software also creates a knowledge database of customer attitudes and responses and competitor branding comparisons.
Brand Intelligence Software includes many of the following features.
Consider the following when purchasing Brand Intelligence Software.
Use Cases: Some Brand Intelligence Software products are particularly adept at gathering and analyzing customer data from social media and the internet, others emphasize their strong trend analysis and competitor analytics features, while a few products focus solely on mobile user brand intelligence.
Support: Several Brand Intelligence platforms such as Brandwatch and Latana offer research service options along with their software products. These resources include brand program managers, research experts, analytics specialists, and subject matter experts.
Business Intelligence Integration: Determine how well your selection integrates with or complements your current BI tools.
Most Business Intelligence Software products recommend obtaining a custom price quote tailored to individual needs. Introductory software begins at $99 a month and can range to over $3,500 a month. Enterprise-scale pricing will be higher. Free trials are available.
