All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example: marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.
We’ve collected videos, features, and capabilities below. Take me there.
All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.
All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.
Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.
Common features of all-in-one marketing solutions include:
Before deciding to purchase an all-in-one marketing platform, consider these three key factors:
Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.
All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.
These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.
For smaller organizations, one of the main benefits of using an all-in-one marketing tool is being able to take care of all marketing needs and activities within one platform. Rather than having a different tool for social media marketing, email marketing, website and landing page building, and more—an all-in-one platform allows businesses to centralize all these activities within one system.
This not only helps businesses save money by not spending on multiple different tools, but it decreases the chance that some information gets lost between the different systems.
According to end-user feedback on TrustRadius, the top-rated all-in-one marketing platforms are:
Users on TrustRadius frequently compare these tools with other software products like Pardot, Google Workspace (formerly G Suite), Salesforce, and ActiveCampaign.
