Pros and Cons of Meta Business Manager 2025

Overview

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…

Learn from top reviewers

Meta Business Manager Growth

Rating: 6 out of 10

May 22, 2025

IncentivizedVetted ReviewVerified User

We use Meta Business Manager to run our FB assets along with Instagram access. We are just now looking at spending money for FB Ads to validate one of our products and then te...

Susan Boelman

Manager - Corporate

Founder, CEO

RCKN IT!™

4 years of experience

The little engine that could

Rating: 9 out of 10

May 22, 2025

IncentivizedVetted ReviewVerified User

We use Meta Business Manager as part of our marketing ecosystem. We typically utilize Meta Business Manager as a full-funnel channel, serving content at the top, mid, and bott...

Verified user

Manager

10 years of experience

I Think There Are Better Options

Rating: 7 out of 10

May 19, 2025

IncentivizedVetted ReviewVerified User

As a marketing specialist for a private high school, social media is a primary form of internal communication, marketing for Development, and marketing for Admissions. Meta Bu...

Verified user

Employee

10 years of experience

Meta Business Manager Review.

Rating: 7 out of 10

April 5, 2025

IncentivizedVetted ReviewVerified User

Meta Business Manager allows us to advertise quickly and easily on Meta properties. Scaling so easily on a major social network is really beneficial for business goals and kee...

Verified user

Director

9 years of experience

Meta Business Manager is great for A/B testing!

Rating: 7 out of 10

March 25, 2025

IncentivizedVetted ReviewVerified User

We have used Meta Business Manager to run our residential customers' advertising campaigns. We have found it to be highly effective for targeting niche clientele and geo-targe...

Tyler Newman

Director - Marketing

Marketing Director

MGT Films

5 years of experience

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Pricing

View all pricing

Meta Business Manager

N/A

Unavailable

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

13 people also want pricing

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

5.7

Avg 7.6

5.6
Boolean keyword searches
(27) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
4.3
Filtering out noise/spam
(34) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
5.6
Sentiment analysis
(29) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
7.3
Broad channel coverage
(32) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

6.9

Avg 8.1

7.6
Content planning and scheduling
(60) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
7.7
Audience targeting
(57) Ratings
Users can target posts to audience members based on geolocation and other demographics.
6.6
Content optimization
(55) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
5.7
Workflow management
(46) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.1

Avg 8.1

7.1
Automated routing and prioritization
(42) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.4
Customer interaction histories
(47) Ratings
Users can view the entire customer conversation history when responding to a mention.
6.7
Bulk actions
(34) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.7

Avg 7.7

7.5
Lead generation
(48) Ratings
Users can discover and engage with new prospects, based on certain parameters.
7.7
Content marketing
(52) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.9
Paid media management
(49) Ratings
Users can manage and optimize paid social media posts across different channels.
7.5
Campaigns and promotions
(53) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

6.3

Avg 8.4

6.3
Twitter
(13) Ratings
The software allows users to monitor, publish and respond via Twitter.
8.1
Facebook
(59) Ratings
The software allows users to monitor, publish and respond via Facebook.
5.8
LinkedIn
(13) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
5.8
Google+
(8) Ratings
The software allows users to monitor, publish and respond via Google+.
7.7
Instagram
(45) Ratings
The software allows users to monitor, publish and respond via Instagram.
3.3
Pinterest
(8) Ratings
The software allows users to monitor, publish and respond via Pinterest.
7
YouTube
(15) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

6.9

Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.7

Avg 8.0

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Product Details

About
Tech Details
FAQs

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Meta Business Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Reviewers rate Facebook and Mobile access highest, with a score of 8.1.

The most common users of Meta Business Manager are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(320)

Reviews

(1-5 of 60)

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Meta Business Manager Growth

Rating: 6 out of 10

Incentivized

May 22, 2025

SB

Susan Boelman

Founder, CEO

RCKN IT!™ (Recreational Facilities & Services, 1-10 employees)

Vetted Review

Verified User

4 years of experience

Pros

Consolidates messages
Tracking meta Pixels
Ecommerce Integration with Shopify

Cons

Quicker way to learn the dashboard
Simplify how Meta Business Manager functions for the small business without an extra employee dedicated to FB/IG/social media.
Access to real-time trends in the marketing industry we can immediately adjust for in Meta Business Manager.
.

Meta Business Manager is great for A/B testing!

Rating: 7 out of 10

Incentivized

March 25, 2025

TN

Tyler Newman

Marketing Director

MGT Films (Construction, 11-50 employees)

Vetted Review

Verified User

5 years of experience

Pros

Advertising
A/B Testing
Social Posting

Cons

Customer support
Banning people (And not giving a reason)
Educating on best practices

The little engine that could

Rating: 9 out of 10

Incentivized

May 22, 2025

Verified User

Manager in Social Media

Marketing & Advertising Company, 51-200 employees

Vetted Review

Verified User

10 years of experience

Pros

Helps drive more efficient CPCs and CPMs than other social channels
Targets users outside of working hours
Helps grow Retargeting pools to use on other channels
Meta Business Manager's AI does a great job in identifying our ICP based off intent signals

Cons

Their AI features are less than desirable and always have errors
Always uncheck the music option on stories and reels
The platform tends to spazz out/glitch often and even published work needs to constantly be combed over
They are in need of more B2B targeting options

I Think There Are Better Options

Rating: 7 out of 10

Incentivized

May 19, 2025

Verified User

Employee in Marketing

Higher Education Company, 51-200 employees

Vetted Review

Verified User

10 years of experience

Pros

Everything you might need is in one place, from content creation to analytics
Offers helpful tools for beginners, like plans with tasks to help you accomplish goals
Has all of your paid media in the same space as your organic media. It makes deciding on ad spend easier when you can see everything in one place.

Cons

You have to look in multiple places for a full range of analytics
The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.

Meta Business Manager Review.

Rating: 7 out of 10

Incentivized

April 05, 2025

Verified User

Director in Marketing

Marketing & Advertising Company, 51-200 employees

Vetted Review

Verified User

9 years of experience

Pros

Reporting
Intuitive UI.
Quick Controls.

Cons

Permissions are difficult to manage from one central setting.
Too many nested options.
Admin Settings are not the best.

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Cons

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Cons