Meta Business Manager vs. SocialBee

Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.

SocialBee is very ideal for busy individuals or small agencies that are not privileged with time. Social media management can be one of the most tedious tasks in anybody's business. SocialBee covers the majority of the tasks. Set it up once and you're done (practically forever) With all its powerful features though, it can be a little more complicated for a non-techie person. If your requirements are just simple post-scheduling, you can use other alternatives.

Incentivized

• Helps drive more efficient CPCs and CPMs than other social channels
• Targets users outside of working hours
• Helps grow Retargeting pools to use on other channels
• Meta Business Manager's AI does a great job in identifying our ICP based off intent signals

Incentivized

• All major social platforms are available.
• Posts can be organized per category, per client.
• Hashtag organizer.
• Links manager, with integrations to popular link shortener tools (we use Switchy, and it works smoothly)

Incentivized

• You have to look in multiple places for a full range of analytics
• The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
• For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.

Incentivized

• Though it's not clunky, it can improve on the loading speeds while working.
• The UI/UX can be further improved (nice and neat instead of big cards especially on the categories page)
• I would love it if the scheduler can be expanded into 2-weeks or monthly range. So we can post categories that are on a 2x a month and 1x a month frequency.

Incentivized

The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.

Incentivized

Currently, SocialBee is the only software that we use for our social media clients, the confidence that we have for SB is above the fold. It saves us a lot of time and business management is easy because it's highly quantifiable with the client as to the number of posts, schedules, and results.

Incentivized

Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.

Incentivized

I have encountered their support just a couple of times since the platform is very straightforward for me. But on those occasions, it was so smooth. They responded to my concerns in just a few hours. Not too many companies offer that convenience nowadays. Plus, they do live webinars regularly which is totally amazing!

Incentivized

Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!

SocialBee provides multiple features that you can get from other multiple different tools. It's kinda all in one solution for social media management. So cost-wise, it saves us a lot of money. It is also from a stable company with a sufficient MRR that helps with the security and development of the software.

Incentivized

• Pro: It gives me a central place to manage my Page.
• Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
• Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
• Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.

Incentivized

• It provides us higher margin because it requires minimal resources.
• Lesser working time means more marketing and leads generation time.
• Very cost efficient solution.

Incentivized