Listrak

Every new function requires a different fee for integration, becomes cost prohibitive.

Reporting dashboards are in different places for different campaign flows.

Expensive platform but expansive. Klaviyo is much more reasonably priced but not as scalable as Listrak.

Would like more examples of what is working well for other clients

I'd like more control with the drag & drop template builder. I've used HubSpot in the past, and the builder they offer allows a lot of customization to a simple template which makes someone who isn't savvy with HTML/CSS capable of creating beautiful & mobile friendly templates. It would help me, as sometimes I'm focused too much on the dev side of email creation. Being able to modify the CSS in the header of a builder template, and in specific builder modules, would significantly increase my turn-around time for email creation, and would allow me to leverage others in our marketing team to help in the email process (and send more emails!).

The chat feature (and consistency of experience) isn't always that great of an experience. I love being able to quickly message support when I run into something, but in truth, there have been a few too many times that my chats have been left unread for 20+ minutes, and once when a support person just ghosted me in perhaps one of the most difficult times that I needed them (and was extremely pressed for time, unable to call them). I ended up figuring it out on my own, but the consistency in chat is lacking.

This one is silly, but it has been a source of pain for me: the ability to exclude audiences. When I'm creating a segment, I have the option to pull in saved audiences (previously saved searches for a group of contacts). But I don't have the option to exclude them, which requires making a new audience with logic that sometimes I have to cross my fingers and hope the logic is correct and all-encompassing. It's not a deal-breaker, but it doesn't help save time in the email sending process.

It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER

Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Contract – be very careful about reading the fine lines of the contract. The pricing is not as straight-forward as others and they try to get you to commit for two years, which makes it more expensive in the second year, as your list grows.

The warm-up process was done incorrectly on my account and, as a result, we got blacklisted by Gmail. This could have been avoided if more attention had been paid to the process. We are going to be digging out of this for quite a while.

Shopping cart abandonment issue - if you're on Shopify (and not Shopify Plus), Listrak is unable to capture the email address of someone who abandons their cart deep in the process. This is a feature other ESPs who have been Shopify integrations offer and a real area of opportunity for Listrak.

Listrak does not have an Amazon integration. Not all ESP's have this and it isn't something all eCommerce retailers want, but we could sure use it.

User interface is not bad, but not quite as user friendly as others.