Name: Listrak
Rating: 9.5 (25 reviews)
Author: Listrak

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Business Intelligence (BI)

Collaboration

Contract Management

Environmental Health and Safety (EHS)

Transportation & Logistics

Enterprise

Accounting

Investor Relations

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Storage

Consulting and Advisory Services

Data Warehouse

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Network Performance Monitoring

Network Simulation

Observability

Release Management

Server Management

Value-Added Resellers (VARs)

Vector Databases

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Local Marketing

Marketing Automation

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

URL Shorteners

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Quote to Cash

Sales Coaching

eCommerce Analytics

Sales

Data-Centric Audit Protection (DCAP)

Database Security

GDPR Compliance

Security

Chiropractic

Computer-Aided Design (CAD)

Dental

Loan Servicing

Municipal

Nonprofit Fundraising

Oil and Gas

Patient Engagement

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### Email Marketing
Users generally praise Listrak's email and SMS marketing capabilities. When it comes to email marketing specifically, users appreciate the platform's ease of use in building and scheduling emails. The intuitive email composer and the ability to set up A/B and split tests easily are highlighted as positive features. While some users mention a slight learning curve compared to other platforms, the dedicated account and support teams are commended for their prompt assistance and insightful guidance. Listrak's email automation, segmentation, and product recommendation features are noted to have significantly increased revenue and retention for users.

### SMS Marketing
Users generally praise Listrak's SMS marketing capabilities, highlighting its ease of use, robust features, and the positive impact it has on customer engagement and retention. While some users mention that the SMS platform is fairly new and may require further development to match the sophistication of the email platform, overall, users appreciate the value that Listrak's SMS marketing brings to their marketing strategies. The ability to leverage SMS alongside email marketing within a unified platform is seen as a significant advantage, allowing for more targeted and personalized messaging across channels. Additionally, users find the support provided by Listrak's team to be instrumental in maximizing the effectiveness of their SMS campaigns.

### Revenue Growth Strategies
User feedback consistently highlights Listrak's revenue growth strategies as a key driver of success, with many reviewers attributing significant revenue increases to the platform's capabilities in this area. Customers appreciate Listrak's focus on optimizing revenue generation and maximizing growth opportunities, showcasing a strong alignment with their business objectives. The platform's revenue growth strategies are seen as instrumental in driving tangible results and fostering a positive impact on overall business performance.

### Account Management Support
Users consistently highlight Listrak's account management support as a standout feature, emphasizing the dedication and responsiveness of their account managers. The support team's ability to understand users' business objectives and provide tailored guidance has been a key factor in users' positive experiences with the platform. Despite some minor issues with interface clunkiness, users appreciate the proactive approach of Listrak's account management team in addressing their needs and ensuring a smooth user experience.

### Cross-Channel Campaigns
User feedback on Listrak's cross-channel campaigns functionality is generally positive, with many acknowledging the platform's ability to streamline campaign management across multiple channels. While some users express a desire for more advanced segmentation options and improved reporting for SMS, the overall consensus is that Listrak effectively facilitates cross-channel campaigns, contributing to enhanced marketing performance and revenue growth. The platform's integration of email and SMS, coupled with its automated flows and customer data insights, has proven valuable in driving successful cross-channel marketing strategies for businesses of varying sizes and industries.

### Marketing Automation
Listrak's marketing automation capabilities have garnered positive feedback from users, with many highlighting the platform's robust suite of triggered and automated emails. Users appreciate the ease of setting up automated flows and the significant increase in cross-channel marketing performance. While some users mention minor drawbacks such as the clunky user interface, overall sentiment leans towards Listrak being a reliable solution for effective marketing automation strategies. The platform's ability to streamline automated campaigns and provide valuable insights through reporting dashboards has been instrumental in enhancing user experiences and driving results.

### Customer Segmentation
Users consistently highlight Listrak's customer segmentation as a key strength, enabling them to target specific audiences based on behavior and preferences. While some users find aspects of building audiences cumbersome initially, they acknowledge that once mastered, Listrak's segmentation capabilities offer valuable insights and opportunities for personalized messaging. The ability to create dynamic segments and tailor content to individual users has led to increased sales and improved customer engagement for many users. Despite some minor challenges, Listrak's segmentation features are generally well-received for their effectiveness in driving targeted marketing efforts.

### Personalized Messaging
User feedback on Listrak's personalized messaging capabilities is generally positive, with many reviewers highlighting the platform's effectiveness in delivering tailored content to their audience. The personalized product recommendations feature has been particularly well-received, allowing for targeted and engaging communication with customers. While some users have encountered challenges with specific aspects of personalized messaging, overall sentiment leans towards appreciation for Listrak's ability to enhance customer engagement through personalized content delivery.

### Analytics and Reporting
User feedback on Listrak's analytics and reporting features is generally positive, with many users appreciating the platform's ability to provide valuable insights and trends quickly. Some users find the reporting dashboards easy to use, allowing for efficient access to important data. However, there are occasional mentions of areas for improvement, such as the need for more segmentation abilities for SMS and more detailed reporting for SMS and MMS. Despite some minor drawbacks, users overall find Listrak's analytics and reporting functionalities to be beneficial for their email marketing efforts.

### Predictive Analytics
User feedback on Listrak's predictive analytics capabilities varies. Some users have expressed satisfaction with the platform's predictive analytics feature, noting that it has helped them target their audience more effectively and improve conversion rates. Others have mentioned that while Listrak's predictive analytics tool shows promise, they are still in the process of fully leveraging its capabilities and seeing tangible results. It seems that Listrak's predictive analytics functionality is a work in progress for some users, with potential for further optimization and success.

### A/B Testing and Optimization
User feedback on Listrak's A/B testing and optimization capabilities is varied. While some users appreciate the platform's ease of setting up and scheduling split tests, others express concerns about the platform occasionally launching creative elements without full approval. The ability to experiment with different offers and discounts for new subscribers is highlighted as an area for improvement by some users. Additionally, the platform's support in setting up A/B split tests and optimizing conversion rates is acknowledged positively by users.

### CRM Integration
Reviewers consistently praise Listrak's CRM integration capabilities, highlighting the platform's ability to streamline customer data management and enhance targeted messaging. Users appreciate the ease of creating CRM lists and leveraging social media tools for audience uploads. While some mention the platform's pricing as a drawback, overall sentiment leans towards the positive, with users valuing the comprehensive CRM features Listrak offers. The platform's integration of CRM functionalities within its suite of services is seen as a significant benefit, allowing for in-depth customer segmentation and personalized communication strategies.

### Customer Engagement
Users consistently highlight Listrak's exceptional customer engagement strategies as a pivotal factor in driving increased sales and fostering meaningful interactions with customers. The platform's ability to effectively target and engage customers through personalized and automated email campaigns has been widely praised for its impact on revenue growth and customer retention. Additionally, users appreciate Listrak's dedication to providing robust analytics and insightful reports that further enhance their understanding of customer behavior and preferences.

### Marketing Platform Usability
Users consistently praise Listrak's platform for its ease of use and intuitive interface. The platform's user-friendly design and straightforward navigation make it a favorite among users. Many reviewers highlight the platform's intuitive nature, making it easy to build and schedule emails, as well as access comprehensive reporting tools. While some users mention a slight learning curve for new users, they appreciate the dedicated support provided by Listrak's team to assist every step of the way. Additionally, users find the platform's integration capabilities with other partners to be quick and efficient, further enhancing its usability.

### Email Deliverability
User sentiment regarding Listrak's email deliverability capabilities is consistently positive across the reviews. Clients have highlighted the platform's ability to ensure emails reach inboxes without issues, emphasizing the importance of reliable deliverability for their marketing efforts. Listrak's focus on safeguarding deliverability and addressing technical errors has been commended, with users noting significant improvements in their email performance and revenue generation after switching to or returning to Listrak from other ESPs. The dedicated deliverability team, along with robust analytic tools and helpful account support, have contributed to a smooth and effective email marketing experience for users.

Users commonly recommend the following from the CONTEXT:

1. Meeting with an account representative before signing up for PRODUCT to discuss specific needs and goals, and develop successful strategies.
2. Utilizing Live Chat support provided by PRODUCT for quick and efficient assistance whenever needed.
3. Considering Listrak for small to medium-sized businesses due to its great return on investment (ROI) and responsiveness to requests. Users highlight the technical tools provided for effective digital marketing and praise the customer service of Listrak in helping achieve CRM goals.

Overall, users find value in working with an account manager, utilizing Live Chat support, and considering Listrak for small to medium-sized businesses.

Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and appreciate features such as the ability to import and upload media files, modify HTML, and create drag & drop templates for emails. The segmentation capabilities of Listrak allow users to send targeted marketing emails to specific, dynamic segments, resulting in more personalized communication with their audience.

One of the standout features of Listrak is its ability to send triggered email campaigns, which users have found incredibly simple to set up. These triggered sends have yielded positive results, with some users even seeing a split of 60/40 or 50/50 between marketing and triggered sends. Although initially perceived as a sophisticated platform, users have discovered that Listrak becomes easier to use once they learn a few tricks.

Listrak is widely used across organizations and serves as the primary digital marketing tool for monthly email campaigns to customers. By simplifying tasks such as email automation based on customer engagement and implementing dynamic content, Listrak saves users time and effort. It integrates well with custom-developed eCommerce websites, allowing tracking and utilization of customer purchase history for effective follow-up.

Users have also benefited from the continuous improvement of Listrak's features and functionality, enabling them to enhance their marketing efforts and drive better results. Customer support is highly regarded for providing assistance and explanations when needed. From email acquisition to customer retention, Listrak offers a comprehensive solution for organizations seeking powerful email marketing capabilities.

Incredible focus on e-commerce businesses: Many users have praised Listrak's incredible focus on e-commerce businesses. They appreciate the ability to offer personalized recommendations to subscribers based on their browsing, abandoned items, and purchases, all in one email or web page.

Simplified merchandising in emails: Users find that Listrak makes the process of merchandising in emails more personal and simplified. They appreciate the easy-to-use platform and simplicity of each component. The availability of various visual formats for viewing specific metrics is also highly appreciated.

Superior contact, conversion, and message analytics: Several reviewers have mentioned that Listrak's contact, conversion, and message analytics are far superior to other platforms they have used. They appreciate the variety of import/export functionalities and the ability to segment databases and lists in numerous ways. This is especially convenient for managing large list sizes.

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

Essentials

Standard

Premium

Listrak

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

Likelihood to Recommend

Listrak is the only marketing automation platform designed
distinctly for online and omni-channel retailers. Listrak is helping digital
marketers create personalized interactions to reach, engage and convert their
shoppers across email, mobile, social, display, web and in the store. The
Listrak platform boasts a comprehensive set of retail-specific solutions that
enhance promotional campaign performance, shopping cart and browse abandonment
solutions that recoup lost revenue, post-purchase solutions to increase
lifetime value and product recommendations to personalize every customer
touchpoint across multiple channels and more. Listrak
has more than a decade of digital marketing experience.

Bronto Marketing Platform (discontinued)

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Listrak 2020-04-16 13:57:48

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Director of Marketing

Listrak 2020-04-16 09:59:21

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Adobe Commerce

Monetate

Campaign Monitor by Marigold

Email Marketing Analyst

Listrak 2018-08-15 13:04:19

Constant Contact

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Twilio SendGrid

Email Marketing Manager

Listrak 2018-05-24 13:18:01

Google Analytics

Hotjar

Later Social

Director of eCommerce Marketing

Listrak 2018-08-16 15:56:14

RavenTools

Adobe PhotoShop

Web Content Manager

Listrak 2018-08-15 10:24:25

Salesforce Marketing Cloud Social Studio (discontinued)

Salesforce Marketing Cloud Email Studio, on marketing cloud

MindFire Studio

Owner

Listrak 2017-12-13 14:08:00

Listrak 2020-02-27 14:20:40

IdeaScale

Listrak 2018-08-03 12:48:27

Special Projects Analyst for Advancement

Listrak 2015-09-01 09:41:07

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Listrak

Overview

What is Listrak?