What is SMS Marketing Software?Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities. SMS ...
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Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities.
SMS marketing uses digital promotions, coupons, sales, special offers, surveys, reminders, and timely product/service information to engage customers and enhance brand loyalty. Most products support the use of MMS (Multimedia Messaging Service) that enriches the customer experience by including pictures, audio, or video. Bulk SMS messaging enables users to reach out to large numbers of contacts quickly and easily. SMS marketing software provides the opportunity to converse with potential customers through two-way messaging.
In addition to marketing, this software is now being used by sales teams to engage with prospects and nurture leads, and by customer service teams to support client needs. SMS is increasingly being used for credential verification to verify personal information and approve transactions.
Note, that due to consumer protection regulations, your business can only target people who have provided their phone number and granted permission to contact them via text.
Most SMS marketing products will offer the following features:
Bulk SMS – mass text messaging
Two-way Messaging – private one-to-one text conversations with customers
Transactional SMS – sending texts triggered by a customer action such as an e-commerce purchase
MMS – supports the inclusion of photos, audio, and video in their campaigns
Contact Management - a list of customer contacts that can be updated and segmented
Personalization – ability to send contact-specific content
Scheduling – automates the timing of SMS campaigns
Short Codes – organizes texts, segments customers
Automated Responses – automated acknowledgment of the receipt of messages
Contest and Polling Tools – templates for including them in text messages
Analytics – tracking and reporting on SMS campaign performance
Considerations when purchasing SMS Marketing Software:
Suite vs. Point-Solutions: Are you looking for a multi-channel marketing solution that combines your marketing automation, mobile marketing, email marketing, and SMS marketing needs? Some email marketing and marketing automation software includes features for SMS marketing. If you’re not looking for a larger email marketing or marketing automation suite, then basic (stand-alone) SMS marketing products will be sufficient.
Scalability: Ensure that the provider can support the scale you currently require as well as the ability to expand upon that as your business grows. Products are available for small, mid-size, and enterprise-level businesses.
Product features along with the number of texts per month will drive the cost of SMS marketing products. Basic, intermediate, and advanced plans are offered by many providers. Monthly pricing can range from $7 a month to over $200 a month.
Texts are priced at a few cents each. Some vendors offer a limited number of free texts. Vendors that support enterprise-level SMS marketing usually require a quote for their products and services. Free trials are available for some products.
Here are some popular SMS Marketing Software products:
