Meta Business Manager

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Manager	Score 7.6 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Meta Business Manager
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Meta Business Manager
Considered Both Products	Meta Business Manager Verified User Director Chose Meta Business Manager Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would … Incentivized Helpful? TN Tyler Newman Marketing Director Chose Meta Business Manager Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. … Incentivized Helpful? Verified User C-Level Executive Chose Meta Business Manager Both Sociamonials and Hootsuite are easier to use. Meta has the price advantge... It's free Incentivized Helpful? Verified User Vice-President Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Verified User Contributor Chose Meta Business Manager This was a company process already in place. Incentivized Helpful? Verified User Director Chose Meta Business Manager I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool … Incentivized Helpful? Samantha Huskey Digital Marketing Specialist Chose Meta Business Manager Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part … Helpful? Kyle Cocomise Online Marketing Manager Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? LS Louis Schietekat Managing Director Chose Meta Business Manager LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which … Incentivized Helpful? Verified User Manager Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Rob Gokee Composer Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? Verified User Team Lead Chose Meta Business Manager A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same. Incentivized Helpful? Angela Heid Director of Social Media Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Kristi Porter Chief Do-Gooder Chose Meta Business Manager I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my … Incentivized Helpful? Josh Peichoto Digital Strategy Manager Chose Meta Business Manager We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for … Incentivized Helpful? Andy Fuller Director of Strategic Content Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Verified User Executive Chose Meta Business Manager Not as much learning content available compared to LinkedIn Learning tools. Incentivized Helpful? Thomas Soerenes Marketing Communication Specialist - Email, Social Media & Photography Chose Meta Business Manager Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing … Incentivized Helpful? Brittany Goodman Social Media Marketing Specialist Chose Meta Business Manager Facebook Pages is a much more fleshed out product, mainly because it is a Facebook product and is 100% integrated. HubSpot had the scheduling, social listening, and analytics we needed but it was all just a tiny bit easier with Facebook. Incentivized Helpful? Chad Carman Digital Media Director Chose Meta Business Manager Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages … Incentivized Helpful? Verified User Manager Chose Meta Business Manager It's not about why we selected Facebook Pages Manager, but more out of necessity. Facebook is one of the biggest, if not the biggest social media following. To miss out on such an opportunity would be possible. Previously, we tested out on Twitter and Snapchat but both services … Incentivized Helpful? Sally Baker Digital Marketing Manager Chose Meta Business Manager Hootsuite and Buffer are great for certain things, but at the end of the day, for what Facebook Pages Manager does, it's the premium choice for messaging, engagement, analysis and making sure you're not missing a customer. Plus it's free! Incentivized Helpful? Heath Achatz Street Outreach Coordinator Chose Meta Business Manager Hootsuite lets you schedule posts and check multiple social media sites. We never used the paid version so analytics were not used. Hootsuite was a bit advanced as well. Facebook Pages Manager is easy to use and a beginner can navigate it. Facebook Pages Manager is more … Incentivized Helpful?

Features

Meta Business Manager

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Meta Business Manager 4.9 38 Ratings 43% below category average
Boolean keyword searches	4.022 Ratings
Filtering out noise/spam	4.528 Ratings
Sentiment analysis	5.024 Ratings
Broad channel coverage	6.028 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Meta Business Manager 6.7 52 Ratings 19% below category average
Content planning and scheduling	7.752 Ratings
Audience targeting	7.049 Ratings
Content optimization	6.047 Ratings
Workflow management	6.039 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Meta Business Manager 6.5 45 Ratings 22% below category average
Automated routing and prioritization	8.536 Ratings
Customer interaction histories	6.040 Ratings
Bulk actions	5.028 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Meta Business Manager 6.2 50 Ratings 21% below category average
Lead generation	5.741 Ratings
Content marketing	6.345 Ratings
Paid media management	6.342 Ratings
Campaigns and promotions	6.346 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Meta Business Manager 3.8 52 Ratings 75% below category average
Twitter	4.010 Ratings
Facebook	7.051 Ratings
LinkedIn	1.09 Ratings
Google+	1.04 Ratings
Instagram	7.037 Ratings
Pinterest	1.06 Ratings
YouTube	5.612 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Meta Business Manager 5.3 50 Ratings 37% below category average
Campaign success analytics	6.049 Ratings
Real-time tracking	6.046 Ratings
Competitor analysis	4.030 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Meta Business Manager 6.4 52 Ratings 22% below category average
Role-based user permissions & privileges	5.349 Ratings
Mobile access	7.549 Ratings

Best Alternatives
	Meta Business Manager
Small Businesses	CoSchedule Marketing Suite Score 9.9 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 9.9 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Meta Business Manager
Likelihood to Recommend	5.9 (52 ratings)
Usability	5.3 (18 ratings)
Support Rating	6.1 (14 ratings)

User Testimonials
	Meta Business Manager
Likelihood to Recommend	Meta Platforms Inc This works great if you want to advertise on Facebook or Instagram. It would not work for other platforms. The targeting options on Meta are the best I've seen. There are many different targeting interests, and you can really trust the data that Meta has. Scaling one creative to many different placements is also really helpful. Incentivized Verified User Anonymous Read full review
Pros	Meta Platforms Inc Stats and insights, to have data to back up assumptions and actions. Scheduling posts, which is helpful when you can't always post in real time. Messenger, which allows me to interact directly with potential customers. Roles, which allows me to assign an intern to help manage the profile. Ads, which allows me to target and advertise to potential customers. Pixel, which connects my Facebook data with my website. Incentivized Kristi Porter Chief Do-Gooder Read full review
Cons	Meta Platforms Inc The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them. Incentivized Venessa Pixton Customer Service Manager Read full review
Usability	Meta Platforms Inc I would prefer the FBM to have a complete overhaul and look at it from the user's perspective of managing multiple pages for multiple clients. As it stands, the only functionality that really helps us is from a desktop perspective, not a smartphone, and with our team being mobile, this is a big issue. FBM has made it harder for us in many cases to perform routine social tasks, although I do like the integration feature for other social apps. Incentivized Verified User Anonymous Read full review
Support Rating	Meta Platforms Inc It is very difficult to get a helpful response from their customer support team. It's already difficult to get in touch with them through email, so not getting a response can be frustrating. I understand that they receive a high volume of requests and questions, but I feel like they should be filtered and responded to. Samantha Huskey Digital Marketing Specialist Read full review
Alternatives Considered	Meta Platforms Inc While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app (I use iOS) is connected with your personal Facebook account and works alongside it to help you succeed. Incentivized Rob Gokee Composer Read full review
Return on Investment	Meta Platforms Inc Most of our leads come from Facebook paid marketing. Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience. Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive. Incentivized LS Louis Schietekat Managing Director Read full review
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