What is Customer Marketing Software? Customer Marketing Software encompasses all the activities that businesses undertake when marketing to their existing customer base. This is referred to as customer-centric marketing. Customer marketing software suites incorporate a variety of tools and features that support marketing campaigns, marketing automation, customer loyalty programs, referral marketing, customer experience, customer engagement, and customer advocacy initiatives. The software tracks ...
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Customer Marketing Software encompasses all the activities that businesses undertake when marketing to their existing customer base. This is referred to as customer-centric marketing. Customer marketing software suites incorporate a variety of tools and features that support marketing campaigns, marketing automation, customer loyalty programs, referral marketing, customer experience, customer engagement, and customer advocacy initiatives.
The software tracks customer interactions and provides insights into marketing campaigns. This helps identify which customers are the best candidates for targeted campaigns, products, and services. It delivers marketing and promotional information through preferred customer channels such as email, SMS, or social media. The software directs new or improved product samples to the most appropriate clients. It enables businesses to use their current customers as marketing assets. Automation features reduce time-consuming manual marketing tasks.
Marketing teams use the software to increase upselling, cross-selling and improve overall sales. The goal is to promote purchasing new or advanced products and services by existing customers. Due to its customer-centric focus, a customer marketing campaign is usually easier to implement and more affordable than a general marketing campaign.
Customer Marketing Software includes many of the following features.
Consider the following when purchasing Customer Marketing Software.
Scope: Customer marketing software suites include features covering many aspects of customer marketing. Standalone products are available that focus on specific customer marketing sub-categories such as customer advocacy, marketing automation, and the customer experience. Some products are tailored to support eCommerce customer marketing.
Integrations: Customer marketing software features can overlap with CRM (Customer Relationship Management) software. Evaluate how your selection will integrate with your existing CRM platform. Some vendor products offer ready integration with Salesforce apps.
Scalability: Some customer marketing software products will scale their features and pricing to accommodate businesses ranging from small startups to large-scale enterprises.
Basic or introductory customer marketing software ranges between $19 and $59 a month. Most large-scale or enterprise businesses will need to obtain a vendor price quote. Those prices usually begin at around $3,000 a month.
