Name: AdScale
Price: 129 USD
Author: AdScale

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Development

Alumni Management

Education

AI Document Creation

Business Intelligence (BI)

Case Management

Collaboration

Privacy Policy Generators

Enterprise

Accounting

CTRM

Financial Planning and Analysis (FP&A)

Online Trading

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

App Development

Blockchain Analysis

Cloud Storage

Container Management

Debugging

Event Monitoring

Fraud Detection

Graph Database

Incident Response

Integration Platform as a Service (iPaaS)

IoT Device Management

Managed Private Cloud

Managed Security Service

Master Data Management (MDM)

Network Performance Monitoring

Runtime Application Self-Protection

SQL Server Performance Monitoring

Static Code Analysis

Storage Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Computer-Assisted Translation

Content Management

Email Deliverability

Email Marketing

Headless CMS

Market Intelligence

Marketing Automation

Mobile Marketing

Press Release Management

Real-Time Interaction Management

SMS Marketing

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales

Microsegmentation

Secure Access Service Edge (SASE)

Security

Direct Secure Messaging

Healthcare Learning Management

Home Health Care

Insurance Agency Management

Medical Scheduling

Tour Operator

Travel Agency

Warranty Management

Vertical-Specific

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### Google Advertising
User sentiment regarding AdScale's Google advertising capabilities is generally positive, with many praising the platform for its ease of use and ability to connect Facebook, Instagram, and Google for streamlined budgeting and statistics. However, some users have expressed concerns about the limited availability of advertising options, particularly on Google Display. Despite this, the majority of reviewers appreciate AdScale's ability to independently manage remarketing, retargeting, and campaigns across multiple platforms, highlighting the support provided to enhance advertising results. Additionally, users have found success in driving higher traffic through targeted PPC ads and have seen significant improvements in running Google Ads efficiently.

### Facebook Marketing
Users appreciate AdScale's capability to efficiently manage advertising campaigns across Facebook, Instagram, and Google. However, there are concerns about the cost per click on Facebook, with some users reporting high expenses despite supposedly optimized campaigns. Additionally, delays in activating Google Shopping + Search have left some users frustrated, highlighting areas where AdScale's Facebook marketing functionality could be improved.

### Instagram Campaigns
Users appreciate the convenience of managing remarketing, retargeting, and campaigns across various platforms such as Facebook, Instagram, and Google through AdScale. The support provided is also noted as responsive and beneficial in enhancing campaign performance. Additionally, the ease of setting up ad campaigns and the ability to utilize Facebook, Google, and Instagram within minutes are highlighted as key strengths of AdScale's platform.

### Campaign Management
Users generally praise AdScale's streamlined campaign management capabilities. The platform's ability to efficiently implement, run, and optimize campaigns across various channels like Google, Facebook, and Instagram has garnered positive feedback. While some users appreciate the ease of setting up campaigns and managing them in one centralized location, others highlight the platform's support for remarketing and retargeting efforts. Despite minor drawbacks such as delays in campaign setup due to external approval processes, AdScale's campaign management features seem to be well-received overall by users.

### Performance Optimization
Users generally agree that AdScale's performance optimization capabilities have been beneficial in enhancing their advertising campaigns. While some users have reported positive experiences with improved performance and sales numbers, others have expressed concerns about poor conversion rates and a lack of advanced return on investment methods. Despite mixed opinions, many users appreciate the platform's intuitive features that help streamline campaign management and alleviate some of the workload associated with optimizing performance.

### Ad Campaign Setup and Management
Users are consistently impressed by AdScale's ad campaign setup and management features. The general sentiment among reviewers is that the platform excels in providing an easy and efficient setup process for ad campaigns across various channels like Google, Instagram, and Facebook. Additionally, users appreciate the convenience of managing all their campaigns in one centralized location. The positive feedback highlights the user-friendly interface and the exceptional customer service provided by AdScale.

Campaign Optimization and Automation: Many users have found AdScale's segmentation and ad automation features to be helpful, allowing them to quickly implement campaigns with just a few clicks. This has saved time and effort for multiple reviewers.

Accurate Sales Results: Users have mentioned that AdScale's integration with IOS14 seems to be well-resolved, as the sales results in AdScale's dashboard are more accurate than those of Facebook. Several reviewers have appreciated this aspect of the software.

Wide Range of Features: AdScale has been praised as the best marketing cloud management tool in the market, offering a wide range of features like in-depth analysis, droplets, and targeted ad recommendations. Multiple users have found these features beneficial in reaching their target audiences and increasing revenue.

Lack of Value and Conversions: Some users have expressed disappointment with the lack of value and conversions provided by AdScale. They feel that the software does not effectively lead to conversions and fails to provide substantial results.

Limited Features: Users have mentioned that AdScale lacks unique features, which has left them dissatisfied. They believe that the software is lacking in terms of innovative functionalities and fails to offer anything distinct from other advertising tools.

Inconvenient Campaign Management: Users have found managing campaigns outside of AdScale to be inconvenient as the tool automatically turns them off. They perceive this as a tactic to charge for advertising spending, which they find frustrating.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

AdScale

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Ad Serving & Retargeting Platforms

AdScale

Overview

What is AdScale?