Name: Hopin and Base
Uploaded: 2022-06-15T06:35:14.000Z
Duration: 1 min
Description: Hopin and Base

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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### Client Relationship Management
Users are particularly impressed with Base's client relationship management features, highlighting its ability to centralize key client information and streamline communication processes. The platform's functionality, such as digests, executive profiles, and calendar preferences, has been commended for enhancing client interactions and facilitating efficient collaboration. Additionally, the introduction of new features like the communication stream and updated travel preferences has generated anticipation among users, further solidifying Base's reputation as a comprehensive solution for effective client relationship management.

### Client Support and Responsiveness
Users consistently highlight Base's client support and responsiveness as a standout feature of the platform. The support team at Base is commended for their proactive approach in addressing user queries and concerns promptly. Customers appreciate the team's dedication to continuous improvement and their willingness to assist in resolving any issues that may arise. The responsive nature of Base's support team has garnered positive feedback from users, contributing to an overall positive user experience with the platform.

### Project and Task Tracking
Users appreciate Base's project and task tracking capabilities, with many highlighting the convenience of having all essential information in one place through features like Dossier. The ability to share information easily and access it from any device adds to the platform's appeal. However, some users express minor concerns, such as the need for improved search functionality within Dossier and more versatile formatting options for the Digest Builder tool. Despite these minor drawbacks, Base's project and task tracking functionality remains a strong asset for users managing complex projects and tasks.

### Scheduling and Calendar Integration
Users appreciate Base's robust scheduling and calendar integration capabilities, noting how these features have significantly improved task tracking and time management. The ability to link tasks with schedules and create daily updates has been particularly lauded for its efficiency in keeping executives organized. Additionally, the customizable Digest Builder communication tool has been highlighted for its versatility in managing executive profiles and schedules effectively. Despite some users expressing a desire for more customization options, the overall consensus leans towards Base's scheduling and calendar integration being a valuable asset for project management and executive support.

Users have found that Base is an effective tool for organizing and streamlining information, serving as a convenient one-stop-shop for all their needs. They appreciate how the tool collects and consolidates important information in one place, making it easy to access and manage. The excellent customer service provided by the company is also highly regarded, as it helps users resolve any questions or technical glitches they encounter. Customers have noticed that the Base team is highly receptive to feedback and continuously improves the product based on user input. The staff is described as fantastic, responsive, and constantly striving to get better. This responsiveness is a huge benefit, as it ensures that any questions, problems, or suggestions for improvement are quickly addressed. 

One of the key use cases of Base is its multi-functional and customizable Digest Builder, which goes beyond just calendar management. This feature makes it easier for Executive Assistants to maintain executives' preferences, allowing them to customize digests according to specific needs and requirements. Users are impressed with the current state of the product and excited about its future potential in the field of Executive Assisting. Overall, Base provides users with a streamlined experience for managing information and offers valuable features that cater to the needs of Executive Assistants.

Cons:
Lack of Customization: Some users have found the Analyze feature lacking value and have expressed a desire for the ability to customize the data, stating that it would greatly improve its usefulness.
Underwhelming Functionality: Several reviewers have mentioned that they find the functionality of the digest section underwhelming and desire more features to assist with everyday tasks, making it a more useful tool.
Incomplete Experience: A number of users have expressed frustration with the incomplete nature of the software and desire a more comprehensive experience overall. They feel there are missing elements in the software and would like a more robust and complete experience.

Base is a customer marketing software designed to serve as a centralized headquarters for organizations, cross-functional teams, and customers. According to the vendor, Base offers a smart dashboard to orchestrate, define, track, and measure the impact of Customer Marketing programs. The software provides tight CRM integration and workflows to boost sales efficiency and increase customer lifetime value. CMA Programs are said to weave engagement and activation efforts into customer experiences.

Base provides a centralized view of customer experience data by consolidating and visualizing data from various systems and touchpoints, such as CRM, support systems, product, website, knowledge base, and community, according to the vendor.

Users of Base can slice and dice data per any attribute, such as contact, account, geography, industry, location, use case, NPS score, etc., to create contextual and hyper-targeted post-sales campaigns, as claimed by the vendor.

The vendor states that Base helps build customer marketing programs that target and achieve business-driven goals, including product and feature adoption, upsell and cross-sell, customer reference management, churn reduction, and brand advocacy.

According to the vendor, Base offers out-of-the-box reports to track ASK activities and conversion rates, rewards redemption, source references, and connect Customer Marketing programs to influenced revenue, allowing users to monitor and optimize the impact of their marketing efforts.

Base enables users to define business-driven goals, from increasing product adoption to scaling advocacy, reference management, churn reduction, upsell, and cross-sell, to create a comprehensive and effective Customer Lifecycle Growth (CLG) strategy, as claimed by the vendor.

The vendor states that Base empowers users to build campaigns with engaging content by offering over 40 different ASK options to motivate and engage their customers.

Users of Base can engage with contacts or accounts individually or in lists based on automated rules, location, and industry, according to the vendor. This allows for the launch of campaigns in context and optimal engagement with different customers at scale.

According to the vendor, Base provides out-of-the-box reports to track ASK activities, conversion, reward redemption, source references, and more. Users can correlate ASKs with revenue impact, allowing them to measure the return on investment (ROI) and customer marketing attribution.

Base (formerly Crowdvocate) is a customer marketing platform designed to make customer engagement actionable, at scale, so the user can tap into customers as a growth engine.

Free

Premium

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

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Ultimate

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Hopin and Base

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Formerly Crowdvocate

Overview

What is Base?