Best Website Builder Software 2025

What is Website Builder Software?

Website builder software enables businesses, individuals, and organizations to create websites without the need for in-depth website development expertise. Website builder software offers an array of features that are employed, depending on the scope and intention of the website.

Design and coding tools, templates, along with integrated content management, eCommerce, social media, and SEO functionality make it easy to quickly build a full-featured website. This software can build sites ranging from basic individual sites to eCommerce and multi-media sites. The tools they provide facilitate website updates and maintenance.

Website builder software overlaps with Website Hosting Services, as vendors often offer both services. Domain name registration and hosting are usually supported.

Enterprise-level sites may require more robust architecture than many website builder tools provide. However, this software can be utilized to great advantage by small to midsize businesses and individuals.

AI-powered website builder software will recommend a website layout and design based upon the industry and customer targeted by the website. Chatbots are increasingly being deployed to assist users during the website build process.

Website Builder Software Features

Website builder tools typically contain many of these features:

• Set up wizards
• AI-powered layout and design guidance
• Layout and design templates
• Customization options
• Coding tools
• Control panels
• Real-time visual editor
• Drag and drop
• Content import and export of images, graphics, sound, video, tables, and animation
• Image editing
• Content management
• Forms builder
• Online store builder
• eCommerce plugins
• Payment gateway
• Social sharing tools
• Blogging tools
• SEO tools
• Analytics plugins
• Email hosting
• Email marketing plugins
• Security plugins
• Domain registration
• Website hosting
• eCommerce hosting
• Mobile optimization
• Automatic builder software updates

Website Builder Software Comparison

When purchasing website builder software consider the following points.

• Use Case: Some website builder platforms are geared toward specific use cases such as eCommerce stores, sales funnels, professional practices, or artist portfolios. Evaluate the options to ensure they best align with your use case and type of business.
• Mobile Support: Ensure your website builder tool can create optimized mobile-friendly websites that will support all the features that you require. Many website building platforms take a ‘mobile-first’ design approach, but not all have this practice in place.
• Originality: If you desire a more unique website or online presence, investigate the customization options that are available. Choosing a website builder that has more customization options can help you avoid having the generic look and feel of so many sites that are built using website builder software. Customization options can include allowing modifications to pre-existing templates and uploading your own HTML code if needed.
• Site Performance: Will the resulting website you build offer the responsiveness and performance that you require?
• Migration: How easy will it be to migrate your site to a new host? What challenges might that present?
• Training and Customer Support: As this software is likely to be used by individuals that are not software developers, ascertain what training and support will be available.
• Free options: Obtaining a free website and domain name may sound great, but that comes with limited features and restraints. Free options will not be suitable for eCommerce. If you change domain names or hosts, not owning the domain will cause you to lose all the SEO you have built into your content.

Pricing Information

Entry-level pricing for website building software usually ranges from $4 to $60 a month per site. Software with more extensive features such as robust web content management systems can range from a few hundred dollars to over one thousand dollars a month. Many vendors offer a limited free version of their website builder platform.