The ultimate tool for A/B testing.
December 20, 2024

The ultimate tool for A/B testing.

Stevan Hogan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Our organization uses Optimizely Web Experimentation mainly for multivariate testing. It simplifies the major business
problem by addressing conversion rate optimization (CRO).
Utilize this to test different product page variations, landing pages, and checkout flows to
enhance conversion rates and customer engagement. Increased the best-performing
elements, responsible for driving sales, user interactions, and sign-ups by updating content,
CTA, and page design.

Pros

  • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
  • Establishing it is so simple that even a non-technical person can do it perfectly.
  • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.

Cons

  • The price for Optimizely may be a bit prohibitive, mainly for smaller businesses or teams. Organizations that are at the scaling phase may not be able to afford it as the experimentation volume grows, so does the cost.
  • Optimizely performs best with A/B tests, but the multivariate testing functionality becomes somewhat rigid and less intuitive.
  • Apart from this, it needs to be updated regarding test duration and traffic considerations. For example, longer test durations are required to gather statistically significant results.
  • Optimizely has positively impacted our ROI, mainly by enhancing conversion rates and easing our experimentation process.
  • Optimizes the user journeys through A/B tests; we’ve successfully achieved, on average, a 10-15% increase in conversion rates on key pages, which results in directly boosting revenue.
  • It integrates with tools like Salesforce and Google Analytics, eases the tracking experiment performance, and integrates those insights into broader business goals.
The platform has a simple interface that enables users to configure experiments without writing much code. It also has an excellent analytics and reporting system that helps teams understand how users interact with the platform, analyze the experiments’ outcomes, and enhance practices using data. It is very easy to use.
In the past project, we used Optimizely Web Experimentation; this allowed us to conduct procedurally controlled A/B tests on the landing pages of our site to see which of the site’s landing pages had a greater effect on the conversion rate. At this time, the tool allowed us to try out new headlines, images, and call-to-action buttons and get real-time information about user behavior.
Integrating solutions such as Optimizely’s Digital Experience Platform (DXP), experimentation, and personalization functionalities enables companies to build well-knit, tailored customer experiences. This approach also allows the interactions between different touchpoints to be more fluid, thereby enhancing customers substantially.
Optimizely provides comprehensive reporting and analytics features to help turn experimental data into meaningful insights. Users can quickly visualize results and comprehend performance at a glance, allowing them to communicate results to stakeholders more effectively. It does a prefact test under control to test new features or changes in a low-risk way. Companies can test changes before rolling them out, confirming they don’t ruin user experience or conversion rates.
Optimizely is highly intuitive, allowing marketers or non-technical folks to run experiments without complicated coding. It also allows for various types of experimentation, including A/B tests, multivariate tests, and personalization. This capability will enable teams to run hundreds of experiments across thousands of variables. Similarly, Optimizely has gone about implementing several significant changes aligned with modern digital testing, including real-time analytics capabilities enabling teams to receive immediate feedback on the performance of their experiments and better data-based decision-making without the waiting period of months it can take to retrieve.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Best for CRO initiatives, including testing variations of landing pages,
user flows, and product pages. Optimizely may not be suitable for more complex machine
learning models. To analyze the effect of the feature usage the way we will do in our solution. Using the audience to measure the success of the features Also, to the best of my knowledge, Optimizely is the only tool that can do all this.

Optimizely Web Experimentation Feature Ratings

10.0
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
10
Mutually exclusive tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
10.0
Form fill analysis
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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