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Conductor

Conductor

Overview

What is Conductor?

Conductor is a Website Optimization and Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and optimize content that gets found and converts, and protect performance with 24/7 website monitoring…

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Learn from top reviewers

A great tool with an incredibly helpful and kind team behind it!

Rating: 10 out of 10
April 24, 2025
IncentivizedVetted ReviewVerified User
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Leah Starin
Manager - Marketing
SEO Marketing Manager
Community Brands
Conductor2 years of experience

Maximizing SEO Success with Conductor

Rating: 10 out of 10
April 24, 2025
IncentivizedVetted ReviewVerified User
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Andrew Chambers
Strategist - Marketing
Global Web Marketing Strategist
Achievers
Conductor1 year of experience

An amazing, customizable SEO platform

Rating: 9 out of 10
April 24, 2025
IncentivizedVetted ReviewVerified User
We use Conductor for SEO optimization, monitoring our rankings, and competitor analysis. Their product, team, and community resources are so outstanding. The onboarding calls...
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Lauren Datres
Account Manager - Marketing
Marketing Manager
RumbleUp

Conductor A Powerful SEO Tool You Should Use

Rating: 10 out of 10
April 24, 2025
IncentivizedVetted ReviewVerified User
We use Conductor primarily to optimize the articles we write for our national sites. It has become a guaranteed way to help us improve SEO, boost our articles in search rankin...
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Verified user
Employee
Conductor2 years of experience

Conductor is simply great

Rating: 10 out of 10
April 13, 2025
IncentivizedVetted ReviewVerified User
We use Conductor with 80 content writers. It helps them get up to date with SEO possibilities and SEO knowledge. These writers are really good writers, but lack specialist kno...
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Guus Witjes
Team Lead - Marketing
Online Marketing Coordinator
HAN University of Aplied Sciences
Conductor2 years of experience
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How Conductor Differs From Its Competitors

Data Integration

To effectively measure and report the performance of our top 10 most important key phrases, we leverage a combination of Google Search Console and Google Analytics data within the Conductor platform.
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Data Integration

We pull in data from google analytics, which allows us to see year over year trends without having been on Conductor. This is very important to compare efficacy of results. Since we are smaller we do not go very hard on integrations.
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Marketing Strategy

By using conductor, we now understand exactly how limited our niche is, ideas for content to expand beyond our niche, where we might be cannibalizing our own content, how we are stacking up next to competitors, and all of this in relation to changes in search engine trends/algorithms. We use …
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Data Integration

We have integrated data using Google Search Console and Google Analytics, which helps give us more of a complete picture on how content pieces are ranking, how people engage with them, and where we can improve which has served to be really helpful in figuring out ways to improve overall.
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Strategic Collaboration

Conductor has given us a platform where our teams can all access performance metrics real-time so that we can all be on the same page at any time. I like that it integrates into our work flow as well, like Asana, so we have proper communication among teams which ends up increasing our productivity …
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Marketing Strategy

Explorer has been super helpful in our marketing strategy because it provides deeper insights into the audience we're targeting. The way it analyzes search behaviors, engagement and demographic data helps us better understand what our customers want and need. Especially in the way we're able to …
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Data Integration

We have pulled in Google Analytics, Google Search Console, and related data into Conductor. We also use a Looker report to visualize data from Conductor weekly to showcase wins and next steps for SEO-related tasks, which helps us achieve content and campaign goals.
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Strategic Collaboration

Conductor brings together the copy and SEO teams through the Writing Assistant tool. This is one of our favorite platform portions and supports collaboration on improving helpful content optimized with relevant keyword data. We have seen a massive improvement in striking distance keyword growth …
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Marketing Strategy

We use Explorer for keyword research to determine the market share for specific keywords, which leads to an efficient content strategy targeting the correct audience.
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Data Integration

I can pull data from Search Console and Google Analytics directly into Conductor. This information has helped me discover what content is performing and what is underperforming. This will help tremendously as we build the content team and migrate some of our sites over the next year.

We have also …
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Strategic Collaboration

Currently, this is not a feature of the tool we are using, and I considered it when I weighed this tool against a competitor when choosing which we would adopt. I hope to expand the SEO team this year and take full advantage of the collaboration tools in the platform to best communicate across …
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Marketing Strategy

This is probably the feature I have spent the least time exploring, but it holds so much potential. So far, I've only used it to find keywords and monthly search volume around specific topics quickly. The social mention features are a nice touch; we need to add this to the quiver of tools our …
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Data Integration

We have imported our Google Analytics so we can analyze web traffic and SEO impacts. This has been somewhat helpful, however, we use a different tool as our main analytics tools that is not imported into Conductor.
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Marketing Strategy

Conductor allows us to stay on top of search strategy, even though it is not a primary function of any one person in our marketing organization. The product has helpful tools to point out suggestions that we can easily enable to better reach our target audience.
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Data Integration

Google Search Console and Analytics integration allow a complete view of how planned work and business objectives are aligned with content and page improvements to deliver results.
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Strategic Collaboration

Conductor has provided training and support to help us grow the number of users in the platform and team engagement, enabling us to work together across several disciplines (SEO, Content, Analytics, Engineering, etc.).
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Marketing Strategy

Leveraging the platform data, we've understood the shifting visibility of various search features and how effective we are at obtaining and growing our audience with competitive visibility.
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Strategic Collaboration

It has been tremendous in that sense. The web teams are very busy, the content team already knows what it needs to do regardless of the results that Conductor provides, it's just the point of experience our team is at now. The web team is able to get very clear instructions on where to find coding …
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Marketing Strategy

We provide our potential clients with marketing strategies. In building these out to present to them on a sales call, Conductor has had a very important role. The information it provides is very visual and easy to understand, so for us, it has had a large impact.
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Data Integration

We've seen some data discrepancies in keyword search volume, especially during the transition away from Keyword Planner to Conductor's own proprietary data. This is pretty important, mainly because we use search volume and competition to prioritize areas of focus for strategy AND to communicate …
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Strategic Collaboration

So far there hasn't been that much collaboration in terms of content. I haven't found a workflow that really brings a lot of value to content planning. I'm sure it's there but I just haven't used those features to the fullest potential yet, so maybe my answer isn't the best on this one.
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Data Integration

We use Conductor in conjunction with DeepCrawl, and that gives us the ability to see really detailed, super granular data about the technical aspects of our various client websites in the same place. The home screen of Conductor allows us to see changes from DeepCrawl and relate those back to what …
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Strategic Collaboration

Conductor gives us the ability to pull together multiple work streams into one tool and allows SEO, content, and paid teams to collaborate and track changes together by using a small set of workspaces. This makes it really easy. Not every team member needs to be proficient with the tool; they just …
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Marketing Strategy

Understanding your audience is key to success in any marketing strategy; Conductor's Explorer feature allows us to build a clearer picture of what customers need and where they go to get it. Seeing this in one place cuts down on the amount of time it takes to make data-led decisions and speak …
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Strategic Collaboration

Easy report sharing and consolidated workspace containing the data that matters to our organization. Extreme flexibility in designing our own reports and scheduling regular delivery to stakeholders. Unlimited account creation and accessible support and technical teams to keep the wheels turning …
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Marketing Strategy

Explorer is our go to starting point for most projects. If you know your keywords/customers or are feeling overwhelmed and don't know where to start, Explorer is the place to get going. Input a keyword or URL and without question, the feature spits out something useful.
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Data Integration

Google Search Console and Adobe Analytics were integrated with Conductor. The GSC integration is very useful if any of the internal data needs adjustment. The main value is the data Conductor supplies.
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Strategic Collaboration

Unlimited licenses at Conductor make it easy to extend the functionality of Conductor to other teams. We make Workspaces for most requests we act on, and that creates an automatically updating touchpoint on progress. Conductor makes an effort and does a good job supporting our non-SEO resources. …
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Marketing Strategy

Conductor is the origin point of our Search Intent project to identify keywords in this space that are also meaningful to our specialty audience. The Search Intent project led to a project to define our core strategic sets. Working with keyword groups strategically, has aligned us better with our …
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Data Integration

Keyword rankings, page traffic, and overall website health metrics help us focus on what content is performing the best and how we can optimize our websites for on-page user experience.
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Marketing Strategy

We can see real-time user data to understand what pages and content are resonating with our audience to help us identify trends and modify our marketing strategies.
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Marketing Strategy

Conductor is a pretty far-reaching tool that covers most SEO pillars pretty well. While it offers little "net new" functionality in the sense of doing things that we can't do for ourselves, it does offload quite a bit of work and manual labor for our team. Site audits, for example, are pretty easy …
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Data Integration

We have integrated Google Analytics with the platform, and we regularly use this data to report on content performance. We report on traffic and goal data alongside search rankings and organic market share. This integrated reporting allows us to look more comprehensively at content performance and …
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Strategic Collaboration

Our content team crosses multiple teams with varying roles and skillsets. In the past, SEO was seen as merely a function of the web team. Our entire team is now trained in Conductor and expected to incorporate SEO into all content projects. We also look at research as the backbone to planning our …
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Marketing Strategy

We use the explorer feature to research all content topics across channels. We also regularly report to executive leadership across the health system on what consumers are interested in and what they're asking about in terms of healthcare topics. Most service line leaders have shown great interest …
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Strategic Collaboration

Using Conductor as our source of truth for keywords, content guidance, and content ranking, we've been able to reduce calls, emails, and meetings about content and instead focus on the work of creating the content. Meanwhile, our peers in SEO and web can check organic rankings and potential …
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Marketing Strategy

Conductor's competitive and customer intelligence functionalities help us both better understand intent and what our audience wants in certain stages of their journey, as well as what our competitors are ranking for.
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Marketing Strategy

Keyword research is needed for any revenue-generating page that goes on the site. We need to know how customers are searching and what content they are looking for. Conductor helps streamline the process by telling which words are appropriate to use and for what markets.
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Data Integration

We really have only ever pulled in data from GA as far as I know. But I'd love to learn more about other integrations and places we can pull from in the future! We are moving towards having Salesforce in the future as we go to back to "normal" so maybe there's some opportunity for …
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Strategic Collaboration

A ton, it informs ways we can make our site more user-friendly and accessible, with respect to navigation, page and site content, and even our colors, alt text, etc. We especially use it to collaborate between SEO and content teams - whether it's the SEO person seeing that certain words are …
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Marketing Strategy

Explore is def my fave part of the platform. I love discovering things we can do differently or better and then taking action on it. But of course customer insights and behavior is also super important. Our demographic changes with each generation and how they're searching and finding our …
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Data Integration

If there were such a thing as "too much" data (there isn't), then Conductor would be the winner all around. The quality and accuracy of the data provided is essential to determining what content we need to produce that will garner the most results. There doesn't seem to be a limit to how much or …
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Strategic Collaboration

Using workspaces within Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time. has …
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Marketing Strategy

conductor allows us to segregate traffic using demographics and other valuable insights to better help us know where to focus our sales goals. it helps us plan for locational promotions and set up career and age specific targets in many categories and spectrums. comparitive historical data and …
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Strategic Collaboration

It helps the team come together when strategizing how we can be most efficient and effective with our time, money and resources. Spending dollars on paid for keywords that are cheaper and have more volume. But saving the more expensive keywords for our organic content plan. Also making sure …
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Marketing Strategy

We use Explorer to understand what our competitor sites are ranking for and what those pages look like. We like to understand where they are getting the bulk of their traffic. We also use Explorer to search relevant topics in our industry. To see what people are talking about and what is trending …
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Strategic Collaboration

Our SEO and content teams are, partially, the same, so the collaboration is excellent! Having the SEO available for content creation and posturing makes the content creation that much easier. Building the content with SEO in mind has been very valuable.
The web team doesn't use Conductor directly …
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Marketing Strategy

Explorer is one of the keystones of SEO research when we build our content. Before an idea even gets started, we run a keyword search through Explorer to understand how it is being talked about and how we can differentiate ourselves in that space.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Conductor

Conductor

N/A
Unavailable

What is Conductor?

Conductor is a Website Optimization and Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and optimize content that gets found and converts, and protect performance with 24/7 website monitoring…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/free-trial/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

SEO

Core features related to search engine optimization

8.7
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

8.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.5
Avg 8.4
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Product Details

What is Conductor?

Conductor is a Website Optimization and Intelligence platform.


Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and optimize content that gets found and converts, and protect performance with 24/7 website monitoring and alerting. Conductor provides prioritized, actionable insights across SEO, content, and technical health, empowering cross-functional teams with a central source of truth to transform their website into a growth engine.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: Audience Insights: Help users understand audience demographics
  • Supported: Content Creation: Various features that help in ideation, writing, and optimizing of content
  • Supported: Dashboards & Reporting: Pre-built and custom dashboards and analytics around content and search performance
  • Supported: Content ROI: Connects actions to impact with integrated content analytics, GSC and technical insights, automatic change detection, and flexible performance measurement
  • Supported: Technical SEO: Provides a 24/7 SEO crawler that monitors and identifies technical issues within a website in real time
  • Supported: SEO Alerting: Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health
  • Supported: Content Insights: Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, and an AI writing assistant
  • Supported: AI-Driven Recommendations: Writes content faster with real-time SEO insights and AI-generated suggestions personalized to objectives, audience, and journey stage
  • Supported: Compliance & Standards Management: For content, product pages, brand standards and legal compliance in real-time from a global command center
  • Supported: Change-Tracking: Secures a sitewide insurance policy with a live-updating audit trail of every action and change on the site

Conductor Screenshots

Screenshot of Keyword Rank Tracking: Conductor's keyword reporting features provide an overview of important keywords, and access to the latest rank and MSV data. Viewers can track rankings over time and filter across multiple dimensions like location, device, search engine, result type, traffic and rank trends to gain actionable insights to address opportunities and stabilize performance.Screenshot of Performance Reporting: Conductor provides a holistic view of content performance with integrated analytics (e.g., GA4, Adobe, custom), keyword visibility, Google Search Console data, and technical insights to identify the opportunities driving traffic and to measure organic marketing ROI. These analytics will connect team effort to impact with automated change detection, including content and metadata changes, custom events, and industry updates that may have affected performance.Screenshot of AI Content Workflow: From researching high-converting topics with Conductor's keyword index to surfacing AI-powered content recommendations while writing, Conductor enables teams to create and optimize content faster and easier. The feature includes SEO guidance across everything from keyword insights and content attributes to page health, and offers AI-generated suggestions personalized to specific objectives, audience, and journey stage.Screenshot of Website Health Dashboard: Conductor Website Monitoring helps protect and maximize performance at scale with 24/7 monitoring and real-time alerts with up-to-date site health and performance data across all websites in one command center. Automatic prioritization of issues by impact and unlimited customization across page segments, alerts, and issues make it easy to focus on the most relevant data needed for any specific growth goals.Screenshot of SEO Competitor Tracking: This produces a head-to-head comparison of any competitor's organic channel performance to survey top traffic-driving pages, identify what keywords they rank for, and see recent gains and losses. Viewers can search market share by category, result type, rank position, location, and device type to discover where a brand can win against its both direct and indirect competitors.Screenshot of Issues Management: Customizable, real-time alerting used to catch and fix issues before traffic and revenue are impacted, including the ability to track any custom page element across a website to manage not only technical health but also content, product pages, brand standards, and legal compliance. It is used to support decisions, track progress, and check implementation with a full changelog of every website.

Conductor Video

Conductor Intelligence Free Trial

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesGlobal
Supported LanguagesEnglish, German

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Botify, and Semrush are common alternatives for Conductor.

Reviewers rate Mobile SEO highest, with a score of 9.8.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 21)

There's a reason it's called Conductor, our marketing efforts require orchestration.

Rating: 10 out of 10
Incentivized
February 28, 2024
Verified User
Consultant in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
Conductor
2 years of experience
Users and Roles
5
SEO Consultants and Execs. We work with clients using Conductor so it's integrated into our SEO department on quite a deep level. We use it at least weekly, particularly if we have an individual test or project to set up. That's about all I can say about that for now.

Scalable and empowering

Rating: 10 out of 10
Incentivized
September 14, 2023
SE
Scott Eagle
Manager SEO/SEM
Parker Hannifin (Electrical & Electronic Manufacturing, 10,001+ employees)
Vetted Review
Verified User
Conductor
2 years of experience
View profile
Users and Roles
30
Marketing Communications, Business Development. We have 60+ account holders and only about 30 active users.
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