Brevo vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.8 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
BrevoMailerLite
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
BrevoMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
BrevoMailerLite
Considered Both Products
Brevo
Chose Brevo
The free version of Brevo is much more usable and includes more useful and efficient tools

La versione gratuita di Brevo è molto più utilizzabile e comprende strumenti più utili e efficienti
Chose Brevo
It's much easier to use

Es mucho más fácil de usar
Chose Brevo
We love the simple design that Brevo has as well as the price.
Chose Brevo
I've been using Sendinblue for a few months now and I love it. It's easy to use and it makes it easy to send out emails to our customers. I love being able to see analytics for each campaign so I know what's working and what isn't. I have been able to set up campaigns that send …
MailerLite
Chose MailerLite
I've researched over a dozen and used a few different email marketing services (I have several websites using email marketing) and have yet to find an email marketing tool offering automation workflows in the free version of the product. Others almost force you to purchase a …
Chose MailerLite
I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best.
Chose MailerLite
To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I …
Chose MailerLite
Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as …
Chose MailerLite
MailerLIte is streamlined and overall nicer to use than Mailchimp. This may have changed since I used it last, but emails sent by MailerLite seemed to not get as many opens as those sent by Mailchimp. For that reason, I switched back to Mailchimp. I would be willing to give …
Features
BrevoMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.1
202 Ratings
2% above category average
MailerLite
8.6
83 Ratings
8% above category average
WYSIWYG email editor8.4181 Ratings9.472 Ratings
Dynamic content8.5163 Ratings8.966 Ratings
Ability to test dynamic content8.5155 Ratings6.960 Ratings
Landing pages6.011 Ratings8.365 Ratings
A/B testing6.510 Ratings8.652 Ratings
Mobile optimization8.6181 Ratings8.166 Ratings
Email deliverability reporting9.1198 Ratings9.173 Ratings
List management9.0195 Ratings9.172 Ratings
Triggered drip sequences8.6114 Ratings8.848 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
193 Ratings
3% above category average
MailerLite
6.8
72 Ratings
12% below category average
Dashboards8.019 Ratings6.01 Ratings
Standard reports9.0192 Ratings8.372 Ratings
Custom reports6.810 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.6
132 Ratings
18% above category average
MailerLite
9.1
65 Ratings
13% above category average
Link Tracking9.6132 Ratings00 Ratings
Email Previews00 Ratings9.165 Ratings
Best Alternatives
BrevoMailerLite
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMailerLite
Likelihood to Recommend
9.2
(222 ratings)
9.1
(87 ratings)
Likelihood to Renew
10.0
(10 ratings)
9.1
(2 ratings)
Usability
9.1
(19 ratings)
9.2
(24 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(13 ratings)
9.4
(4 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoMailerLite
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
Read full review
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
Read full review
Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Usability
Brevo (Sendinblue, Inc)
because I tried to entrust the task of mass mailing to inexperienced people who, however, achieved success with relative ease and speed of learning the tools offered by the basic version of Brevo perché ho provato ad affidare il compito di fare mass mailing a persone poco esperte che però hanno raggiunto il successo con relativa facilità e rapidità di apprendimento degli strumenti offerti dalla versione base di Brevo
Read full review
Mailerlite
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
Read full review
Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
Mailerlite
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Mailerlite
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Read full review
Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Mailerlite
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Mailerlite
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
Read full review
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of
OSZAR »