Item: Leadpages
Rating: 9
Author: Michelle Markelz

Overall Satisfaction with Leadpages

Use Cases and Deployment Scope

Leadpages was used by the demand generation team as a scalable way to create landing pages. Many different contributors were constantly creating new assets for lead generation campaigns and needed to be able to complete their own landing pages and thank-you/conversion pages without waiting for a designer or web developer to create them. Leadpages offered a way for designers and web developers to create templates and reusable components so that contributors could have autonomy while maintaining consistency.

Pros and Cons

Pros

Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.

Cons

While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.

Return on Investment

The most quantitative impact Leadpages had was in time saved and output increased. Without Leadpages, our design and web development team would have faced a bottleneck with the number of requests they'd have to fulfill for landing page creation, preventing them from working on higher-value, more complex tasks.

Support Rating

I never had to use support for Leadpages, so I can't speak to the service offered. I also never encountered any issues that required reaching out for support.

Key Insights

Do you think Leadpages delivers good value for the price?

Yes

Are you happy with Leadpages's feature set?

Yes

Did Leadpages live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Leadpages go as expected?

I wasn't involved with the implementation phase

Would you buy Leadpages again?

Yes

Other Software Used

Engagio, Canva, Wrike

Likelihood to Recommend

Leadpages is great for a marketing team that has a high volume of landing page needs. It is great for deputizing contributors and allowing them to take ownership of their campaigns without sacrificing consistency. Leadpages is also a good starting point for simplistic page building for someone who doesn't have web development skills. It is not ideal, however, if there is no one to manage the design guidelines. It can open a can of worms, so to speak, by giving users a lot of freedom to manipulate design, so if it is being used by multiple people and brand consistency is a concern, it's best to have someone familiar with brand standards create templates so that other users don't break standards.

Comments

Please log in to join the conversation

Scale Landing Page Production and Free Up Design/Web Developers for High-Value Tasks