Tags Managed!
March 31, 2017

Tags Managed!

Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use Google Tag manager across dedicated iOS and android apps as well as web products to support more information beyond simple analytics

Pros

  • Single point of data for an app
  • Makes more sense for apps than other tools
  • Easy to implement in a short time

Cons

  • Documentation is confusing at times
  • Hard to know where a failure point is
  • Interface is a little clunky at times
  • It's free!
  • Works well with other products
  • Many times clients require gtm and additional tools so you don't have a lot of choice
  • Fabric and facebook sdk
We actually many times end up implementing a few tracking tools because each marketing department has their way of doing things so we don't pick this over that but use it in addition based on client reqs.
It's well suited for dedicated app action tracking and custom event tracking

It may not be the best solution for simple web analytics

Google Tag Manager Feature Ratings

6.4
Tag library
7
Tag variable mapping
6
Ease of writing custom tags
8
Rules-driven tag execution
7
Tag performance monitoring
7
Page load times
5
Mobile app tagging
6
Library of JavaScript extensions
5
Tag Load Rules ()
Not Rated
6.2
Event tracking
8
Mobile event tracking
7
Data distribution management
6
Universal data layer
5
Automated error checking
5
TMS Architecture ()
Not Rated
8.0
Role-based user permissions
8

Comments

More Reviews of Google Tag Manager

  1. Home
  2. Tag Management Solutions
  3. Google Tag Manager Reviews
  4. User Review of Google Tag Manager