Use Cases of Hotjar 2025

Name: Intro to Hotjar... in 60 seconds
Uploaded: 2020-10-30T11:39:55.000Z
Duration: 1 min 4 s
Description: Intro to Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10

June 25, 2024

IncentivizedVetted ReviewVerified User

We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...

Verified user

Administrator

1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10

June 24, 2024

IncentivizedVetted ReviewVerified User

We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...

Verified user

Employee

1 year of experience

Hotjar is KING!

Rating: 10 out of 10

June 18, 2024

IncentivizedVetted ReviewVerified User

We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...

Verified user

Employee

2 years of experience

Hotjar Review

Rating: 8 out of 10

October 12, 2022

IncentivizedVetted ReviewVerified User

Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...

Rachel Harrison

Analyst - Other

UX & CRO Analyst

Epiphany Search

1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10

July 17, 2022

IncentivizedVetted ReviewVerified User

Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...

Alice Wang

Manager - Research & Development

Lead UX Researcher

HelloFresh

2 years of experience

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Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud

per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud

per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud

per month Starting from 500 monthly responses

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Competitors
Tech Details
FAQs

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

View all reviews

(1-5 of 103)

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Great tool to track platform usage.

Rating: 10 out of 10

Incentivized

June 25, 2024

Verified User

Administrator in Other

Computer Software Company, 1-10 employees

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make changes to it, clarify things where needed, and improve the user experience.

Amazing tool to understand usability of your website or app

Rating: 10 out of 10

Incentivized

June 24, 2024

Verified User

Employee in Marketing

Computer Software Company, 11-50 employees

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if the most important parts of the website are being seen or interacted with by visitors. It's also easy to find metrics like bounce rates which aren't easily found in Google Analytics

Hotjar is KING!

Rating: 10 out of 10

Incentivized

June 18, 2024

Verified User

Employee in Other

Information Technology & Services Company, 5001-10,000 employees

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the users' actions and measure them against expected actions to know how our features are used. For the surveys: We usually use the widget as well as the survey features as well.

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10

Incentivized

July 17, 2022

AW

Alice Wang

Lead UX Researcher

HelloFresh (Food & Beverages, 10,001+ employees)

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.

Hotjar Review

Rating: 8 out of 10

Incentivized

October 12, 2022

RH

Rachel Harrison

UX & CRO Analyst

Epiphany Search (Marketing and Advertising, 51-200 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.

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Hotjar Observe - Plus

$39

Hotjar Ask - Plus

$59

Hotjar Ask - Business

$79

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