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### Product Demonstrations
Users consistently highlight Tourial's product demonstrations as a key feature that enhances their sales process. The ability to create interactive product tours and demos easily, without the need for extensive resources or technical expertise, has been a standout benefit for many reviewers. The platform's intuitive interface and robust analytics further contribute to the positive sentiment surrounding Tourial's product demonstration capabilities. Additionally, the self-guided nature of the tours allows prospects to explore the product at their own pace, leading to increased engagement and a higher likelihood of demo requests.

### Customer Engagement
Users consistently praise Tourial's ability to engage customers and provide interactive experiences. The platform's customer engagement functionality is highlighted as a major benefit, allowing for the creation of engaging product tours that showcase key use cases and functionalities. Customers appreciate the ease of use and the hands-on support provided by the Tourial Customer Success team, emphasizing the positive impact on customer experience and increased engagement levels. Additionally, the robust analytics offered by Tourial enable users to track performance and optimize engagement strategies effectively.

### Interactive Content Creation
Users consistently praise Tourial's ability to create interactive content and enhance product engagement. The platform's intuitive interface and robust analytics make it easy to craft engaging product tours and demos. While some users have highlighted minor limitations in showcasing specific functionalities and creating mobile tours, overall, Tourial's interactive content creation capabilities are highly valued for their effectiveness in showcasing products visually and engaging users effectively.

### Sales Enablement
User consensus seems to highlight Tourial's sales enablement capabilities as a valuable asset in streamlining sales processes and empowering sales teams. Reviewers appreciate how Tourial facilitates a quicker understanding of product features and benefits for prospects, ultimately leading to more informed conversations and shorter sales cycles. The ability to offer on-demand demos and provide prospects with a glimpse into the product before engaging with sales representatives has been particularly lauded. Additionally, Tourial's flexibility and ease of use in creating engaging product tours have been commended for enhancing the overall sales experience and driving customer engagement.

### Marketing and Sales Strategies
User sentiment regarding Tourial's marketing and sales strategies capabilities is generally positive, with users appreciating the platform's ability to provide prospects with a comprehensive look at the product before engaging with a representative. The flexibility and control offered by Tourial in showcasing products through images and videos have been particularly praised, allowing for a more tailored and engaging sales cycle. However, some users have expressed a desire for more design flexibility and consistency in customer success interactions. Despite these minor concerns, Tourial's marketing and sales strategies functionalities are seen as valuable assets in driving demo requests, engaging prospects, and accelerating deal velocity.

### User Experience Design
Users have expressed a mix of opinions regarding Tourial's user experience design capabilities. While many appreciate the tool's ability to simulate user experience effectively, some have encountered challenges with the design tools feeling clunky and manual. The consensus leans towards acknowledging the value of providing a taste of the product to potential buyers through interactive experiences, despite some limitations in the design process.

### Mobile User Experience
Reviewers have expressed varied opinions regarding Tourial's mobile user experience functionality. While some users appreciate the overall functionality, others have highlighted areas for improvement, such as the need for easier creation of mobile tours and a more dynamic experience. The consensus seems to be that there is room for enhancement in the mobile user experience aspect of Tourial.

Tourial is a versatile product that offers a range of use cases for both users and potential customers. One of the key benefits is the ability to explore the product visually and take a tour before requesting a live demo. This provides a great alternative for users who want to explore the product without committing to a live demonstration. Users have praised the speed at which they can build a product tour using Tourial, often completing the process in just a few days. This feature eliminates the time lag between a demo request and allowing the prospect to see the product in action.

Another valuable use case of Tourial is its ability to record repeatable demonstrations and publish them on websites for customers and prospects to view on demand. This not only helps scale product marketing assets but also enables users to showcase new features and releases easily. It provides an easy way for web visitors and prospects to take a self-guided tour or demo of the product without the commitment of talking to a sales representative or filling out a demo request form.

Moreover, Tourial serves as an effective tool for sales outreach. By giving prospects an initial 'look and feel' for the product, it engages them before a more hands-on demo, leading to better conversations and shorter sales cycles. It also fills a crucial gap in the sales funnel by allowing potential customers to experience a lite demo of the platform at their leisure.

Additionally, Tourial offers an easily accessible demo environment for products that are not SaaS-based. It allows users to ungate parts of the product and demonstrate critical use cases and jobs-to-be-done directly on their website. This is particularly useful for providing information about the product without meeting with anyone in the organization, catering to different buyer preferences.

In summary, Tourial solves various problems for users and potential customers by providing visual tours, eliminating time lags between demos, scaling marketing assets, engaging potential buyers with self-guided tours, generating leads, reducing sales training efforts, and showcasing product value. It offers a cost-effective and efficient solution for creating professional product demo videos, tracking user engagement, and increasing visibility and qualification of prospects.

Intuitive and Easy to Use Interface: Users have consistently praised Tourial's user interface, with many stating that it is intuitive and easy to use. They appreciate how the clean and intuitive interface makes the process of creating interactive product tours straightforward and customizable.

Customizable Brand Guidelines: The ability to customize and incorporate brand guidelines into the backend of Tourial has been highly appreciated by users. This feature ensures that end products always look cohesive, allowing users to represent their products in the best way possible.

Efficient Screenshot Capture: Users have lauded Tourial for its speed and efficiency in capturing screenshots and video clips within its editor. Many find this feature helpful as it allows them to easily create a sequence of screens for product tours. Additionally, they appreciate that the screenshot-based method eliminates the need for complex integrations with external wireframing tools.

Users have made several recommendations for using Tourial effectively. Firstly, they suggest taking a content-first approach when creating tours, focusing on the valuable information that users will gain from the tours. Secondly, users recommend utilizing Tourial's storyboard method to map out the components of a tour, which helps in organizing and structuring the tour content effectively. Lastly, attending the free Tourial training is advised to fully understand and make the most of the platform's features, as this training is seen as crucial for effective usage and maximizing the benefits of Tourial.

Managed Services + SaaS

Ion, by Rock Content

Tourial

Content Experience

Tourial Analytics

Tourial Engagement Data in HubSpot

Demo Centers Overview

Tourial Platform Overview

Computer Software

ePayPolicy

VP Marketing

Likelihood to Recommend

Usability

Tourial main dashboard - displays Tours, manage forms and integrations, and review Tour Analytics.

Tourial's builder is used to upload screens and videos, and add tools and effects like tooltips, hotspots, zooms, and spotlights.

<div>Tourial is a Product Tour Marketing platform built for GTM teams to drive more conversions and increase qualified pipeline. We're designed to help B2B SaaS marketers create stunning, high-performing product tours &amp; videos at scale.</div><div><br></div><div>Rather than spend months creating a single video that breaks the bank, our product allows you to create dozens of tours/videos without needing any technical video editing skills. Create interactive and (soon to be) fully automated walk-throughs of your product, much like a video, but without the nightmare process of creating them.</div><div><br>With our HubSpot and Marketo Engagement Integrations, you can gain a deeper understanding of tour performance and gauge buyer intent. Know when your buyers are interacting with your tours, how long they're spending in it, and whether they've clicked your CTA or submitted a form. <br><br></div><div>Tourial even allows you to update your tours directly within the platform, so you no longer have to worry about anything going stale after your UI changes.</div>

Tourial Builder Overview

Tourial 2025-02-25 15:22:32

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We initially conceived of using Tourial for new feature releases and quick sales-oriented tours. We continue to use it in this manner, but have also realized it's a very effective tool for in-house learning as well, complementary to something like (or even in place of) an LMS.

Easy Tour builder
Dynamic ways to explain features
Mobile / multi-format friendly

Analytics are somewhat basic
Introduce a "light Tour builder" for very basic tours
In-app tools for judging quality of created tours

New product awareness
Existing product upsells
Self-serve support