Name: Equifax Data-Driven Marketing
Rating: 7.8 (4 reviews)
Author: Equifax

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Attendance Tracking

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Document Generation

Dropshipping

File Sync

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

CTRM

Financial Research

Online Trading

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Compliance

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

Cloud Storage

Container Management

Data Governance

DevOps

Disk Based Backup

Fraud Detection

IT Alert Management

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Managed Public Cloud Infrastructure

Network Access Control (NAC)

Network Performance Monitoring

SSL Certificate

Sensitive Data Discovery

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Product Management

Social Media Management

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Email Signature

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales

Data Loss Prevention

Security Information and Event Management (SIEM)

Security

Automotive

Catering

Geographic Information

Hotel Management

Insurance Claims Management

Medical Billing

Mental Health

Vertical-Specific

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Equifax Data-Driven Marketing (Datalicious OptimaHub) is a marketing solution offered by Equifax Inc. that leverages advanced data and analytics to assist businesses in making informed and targeted marketing decisions. According to the vendor, this solution is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by marketing and advertising professionals, financial services institutions, retailers and e-commerce businesses, automotive companies, and securities and brokerage firms. Equifax Data-Driven Marketing (Datalicious OptimaHub) provides a range of features and insights to optimize marketing campaigns, understand customer behavior, and identify market trends.

## Key Features

**Recession Readiness**: According to the vendor, Equifax Data-Driven Marketing (Datalicious OptimaHub) offers insights and analytics to help businesses make informed decisions during times of economic uncertainty.

**Market Pulse**: The vendor claims that this feature provides timely economic and credit insights to assist businesses in making confident decisions based on current market conditions.

**Credit Report Help**: Equifax Data-Driven Marketing (Datalicious OptimaHub) allows users to access their free annual credit report, check their credit score, dispute information on their credit report, manage or place a security freeze, request a fraud alert, and receive active duty credit monitoring, as stated by the vendor.

**Small Business Default Index**: According to the vendor, this feature measures the percentage of loans and leases to small businesses that have defaulted, providing valuable information for risk assessment.

**Small Business Delinquency Index**: Equifax Data-Driven Marketing (Datalicious OptimaHub) enables businesses to measure the percentage of loans that are delinquent for different time periods, helping them assess credit behavior, as claimed by the vendor.

**Small Business Lending Index**: The vendor states that this feature measures the volume of new small business loans issued over the past 30 days, providing insights into lending trends.

**eCommerce Hotlist**: Equifax Data-Driven Marketing (Datalicious OptimaHub) allows users to quickly identify high-growth merchants and eCommerce businesses to improve targeted marketing efforts, according to the vendor.

**MarketVision for Securities**: According to the vendor, this feature helps brokerage firms determine their market share, improve territory planning, and optimize branch operations.

**Lost Sales Analysis for Automotive**: Equifax Data-Driven Marketing (Datalicious OptimaHub) provides automotive companies with insights on lost sales to competitors, helping them identify missed opportunities and improve customer acquisition, as stated by the vendor.


The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand:
Audience identification and targeting
Prescreen and Invitation to Apply audience selection
Pre-approval and pre-qualification
Digital identity
Customer onboarding
Digital activation
Segmentation and treatment strategies

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

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Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.

A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.

Customers are large, particularly French, brands.

Synthesio

Ipsos Synthesio

Equifax Data-Driven Marketing

Audience Intelligence

Likelihood to Recommend

Equifax

Amazon Redshift

Amazon S3 (Simple Storage Service)

Amazon S3 Glacier

Microsoft 365

NOW Affinio

People Pattern

Oracle E-Business Suite Technical/Functional Analyst

Equifax Data-Driven Marketing (Datalicious OptimaHub) 2022-01-20 10:48:04

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Cloud service

Service providers

Working with large

Performance issues

Target audience

Find new

Home

Audience Intelligence Software

This digital marketing solution is designed to help find the right customers for our brand. Some key features are Audience, identification, market trends, finding and researching new prospects in terms of regions, markets, and even target audience.

Finding target markets
Find target audience
Find new geographical locations
target Demographics

Sometimes working with large days sets can be cumbersome
Intermittent performance issues
Needs to be more scalable for a wide range of cloud service providers

improvement in the time it takes to deliver client data
Launch new projects for customers faster and start building purchasing pathways quicker.
Ability to do analytics in near-real time

Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
Optimahub provides low cost, easy to use data analytics and visualizations

Amazon S3 Glacier, Amazon Redshift, Microsoft 365 (formerly Office 365)

Equifax Data-Driven Marketing

Overview

What is Equifax Data-Driven Marketing?