Q: What are Adobe Marketing Cloud's top competitors?

Alterian Real-Time CX Platform , HCL Unica , and Oracle Siebel Enterprise Marketing Suite (discontinued) are common alternatives for Adobe Marketing Cloud.

Question 1

What is Adobe Marketing Cloud?

Accepted Answer

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

Question 2

What are Adobe Marketing Cloud's top competitors?

Accepted Answer

Alterian Real-Time CX Platform, HCL Unica, and Oracle Siebel Enterprise Marketing Suite (discontinued) are common alternatives for Adobe Marketing Cloud.

Question 3

Who uses Adobe Marketing Cloud?

Accepted Answer

The most common users of Adobe Marketing Cloud are from Enterprises (1,001+ employees).