Best Digital Adoption Platforms 2025

What are Digital Adoption Platforms?

Digital adoption platforms are software or applications that provide guidance tools and provide contextual information about software, websites, applications, or other products to users. These products can provide many options to help facilitate familiarity with applications, including step-by-step navigation overlays, in-app messaging, and on-demand guidance. Digital adoption platforms can also collect, sort, and share user behavior data, learning materials, sales figures, and other resources among users.

Digital adoption platforms are useful tools in digital transformation efforts because they make it easy for users of all technical skill levels to learn the basics of using new products. Technology can be complex and intimidating, especially for inexperienced users or to employees who are adjusting to remote work. Digital adoption platforms streamline the training process by providing instructions or guidance directly over the product being used.

These platforms are especially helpful for companies with customer-facing products, as they make software and websites easy to use and thus increase retention. Digital adoption platforms also automate onboarding, training, and metric tracking, increasing user productivity by allowing them to focus on other tasks.

Digital adoption platforms can be helpful alongside Product Intelligence Software. Because of their more robust end-user analysis tools, Product Intelligence Software can provide greater insight on customer or employee behavior. This can be used to inform stronger use of digital adoption platforms to improve user experience with more personalized content.

Digital Adoption Platforms Features

The most common digital adoption platform features are:

• In-app content creation
• In-app training and continuous development support
• Automated messaging and alert features
• Customizable in-app tooltips and walkthroughs
• Customizable user UI
• Customizable context programming
• Automated and self-service support
• Customizable knowledge centers
• User segmentation
• User training analytics and progress metrics
• User behavior analytics
• User feedback tools
• Third party integrations
• Adoption support team
• On-premise, cloud, and web-based deployment

Digital Adoption Platforms Comparison

When choosing the right digital adoption platforms, consider the following:

User skill level. While the main purpose of digital Adoption Platforms is to simplify the use of various software or apps for any user, it is still important to consider how much you need to tailor your digital adoption process to the needs of your end-users. Digital adoption platforms offer segmentation tools to allow you to create personalized content packages for specific classes of users. Apty.io is geared toward enterprise-level users with complex systems, so it will facilitate guidance content for multiple skill levels. On the other hand, Pendo.io is designed to assist customers with their website or app navigation experience.

Third-party support. While digital adoption platforms offer their own overlay to function independently of other digital assets, their third-party support can help you determine which product would be best for you. Businesses who incorporate Salesforce into their workflow will find native integration with WalkMe. On the other hand, Appcues has no support for mobile apps and devices, so its use might be limited for some businesses.

Analytic tools. The kind of data you want to collect from your Digital Adoption Platform will most certainly play a role in which platform you choose. For example, some vendors allow extensive user feedback options, including tools to capture qualitative data. On the other hand, WalkMe does not offer employee analytics, and as such may not be useful for businesses who intend to use digital adoption platforms as a data gathering tool.

Localization support. Depending on the needs of your employees, you’ll want to ensure that your platform can support multiple languages. This will ease onboarding processes and enhance user experience. Some vendors offer localization features for their tools, making them a versatile option for globalized end-user bases.

Pricing Information

Digital Adoption Platforms can range between $82 and $300 per month at the lowest subscription tier. Pricing can vary according to number of users or overlays. Most vendors offer a free trial or demo.